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How Advertisements Target Gender Through Language on Social Networking Sites

This exploration delves into how advertisements on social networking sites strategically use language to target males and females. By analyzing language choices that reflect societal gender norms—like the use of terms such as “slim” and “smooth”—we understand how marketing firms craft messages designed to appeal to specific demographics. We'll discuss the implications of these practices, looking at both positive and negative effects on self-perception and societal stereotypes, while considering counterclaims and real-life examples. The goal is to educate about the intersection of language, gender, and advertising.

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How Advertisements Target Gender Through Language on Social Networking Sites

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Presentation Transcript

  1. Presentation

  2. Step 1: Choose your pertinent issue/topic by narrowing down or thinking specifically about one broader topic. • Ambiguity and meaning • Connotation/denotation • Persuasive language • Expert opinion • Propaganda • Lost in Translation • Code switching • Value Laden words/emotive words • Second Language acquisition • Advertisements • Media: gender, politics • Media: censorship/freedom of speech. • Grammar • Euphemism • Language and certainty • Labels and Stereotypes • Implied meaning • Assumption • Language and thought

  3. Pertinent issue/topic: How do advertisements on social networking sites target either males or females simply through language?

  4. Step 2: Knowledge Claims (assumed truths) and Implications 1. Advertisers utilize their knowledge of gender to target. • What does that imply?: It implies that marketing companies know what males and females want.

  5. 2. Language might appear to be gender neutral, but words like “slim” and “smooth” are clearly aimed at feminine values. Implications-The Language reinforces sometimes negative views women and men have of themselves. (I would come up with 2 more knowledge claims…)

  6. WoK, AoK • Knowledge Claim 1: Language, emotion, logic, human sciences, ethics, mathematics. • Knowledge Claim 2: Language, human sciences, ethics.

  7. Propositions • Targeted advertising saves companies from marketing to the wrong demographic. • Analytical, value judgment • PROBLEMS of KNOWLEDGE/COUNTER CLAIMS • Bias (assumption), gullibility • What if a male is shopping for his girlfriend? What about the LGBQT community? *I would do this for each of my four knowledge claims.

  8. Don’t forget • Real life examples • Global perspectives • Your goal is to EXPLORE and EDUCATE, you might end up being persuasive, but your goal is not to persuade.

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