1 / 13

Contract Market Research

Contract Market Research. View the presentation in Slide Show mode to hear the narration. Mission Statement.

hao
Télécharger la présentation

Contract Market Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Contract Market Research View the presentation in Slide Show mode to hear the narration.

  2. Mission Statement “To be a dedicated resource firm for the packaging and specialty chemical industries focused on providing market information that empowers clients to make strategic business decisions based on solid research and analysis.” Sharon P. Derbyshire, President Contract Market Research Established in 1998

  3. Services Provided Strategic Planning Market Analysis Product Development Trends & Drivers Forecasts Competitive Intelligence Gap Analysis Value Chain Analysis

  4. Areas of Expertise • Flexible packaging • Barrier materials • Modified atmosphere packaging • Retort containers • Thermoformed containers • Adhesives & coatings • Active packaging • Sustainable packaging

  5. When to Contact CMR • Developing and launching a new product • Repositioning an existing product • Making a large capital expenditure • Seeking an alliance or acquisition CMR can HELP!

  6. Market Research Process • Establish needs and define deliverables

  7. Market Research Process • Establish needs and define deliverables • Secondary research • CMR proprietary files • Company websites • Industry association reports • Conference proceedings • Trade journals • Published reports • Business information services

  8. Market Research Process • Establish needs and define deliverables • Secondary research • Primary research • Industry interviews • Unique skill set • Industry experience • Technical knowledge • Market intelligence • Research training • CMR database • >7,000 Industry contacts

  9. Market Research Process • Establish needs and define deliverables • Secondary research • Primary research • Engage the client • Defining needs and deliverables • Targeting companies for interview • Developing interview guide • Periodic updates • Opportunities for client that wish to speak with converters and brand owners

  10. Market Research Process • Establish needs and define deliverables • Secondary research • Primary research • Engage the client • Analysis • Validate findings using primary and secondary sources

  11. Market Research Process • Establish needs and define deliverables • Secondary research • Primary research • Engage the client • Analysis • Report findings • Presentation format • Written report • Spreadsheet

  12. Proceedings Reports Findings Needs & Deliverables Interviews Analysis Journals Websites Validation

  13. Contract Market Researchwww.contractmktres.com Sharon P. Derbyshire, CPP 919-931-1358 sharon@contractmktres.com

More Related