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An innovative approach for development of comprehensive health promotion resources

An innovative approach for development of comprehensive health promotion resources. Farah Bandali, RD MSc Manager, Early Childhood Healthy Children and Families Healthy Living, Alberta Health Services. May 26-29 th , 2014 Canadian Public Health Association Conference. Presentation Overview.

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An innovative approach for development of comprehensive health promotion resources

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  1. An innovative approach for development of comprehensive health promotion resources Farah Bandali, RD MSc Manager, Early Childhood Healthy Children and Families Healthy Living, Alberta Health Services May 26-29th, 2014 Canadian Public Health Association Conference

  2. Presentation Overview • Background • Project Goal and Objective • Health Product Development Model • Healthy Parents, Healthy Children Products

  3. Background • Creation of Alberta Health Services • Identified need by stakeholders • Multiple products used provincially and inequities • Cost of purchase and production of multiple resources

  4. Project Goal To develop, implement and evaluate standardized provincial products for expectant parents, parents of children from birth to six years old, and healthcare professionals in Alberta.

  5. Product Objective • To enhance knowledge and health promotion behaviours of target audiences by providing consistent, comprehensive and understandable information • Online products will also: • Empower parents and caregivers • Provide an interactive and user-friendly tool • Provide ability to share information and products via social media • Add a sustainability component

  6. Health Product Development Model Phase 1PlanningApril-May2011 Phase 2Product AnalysisApril 2011-Jan 2012 Phase 3Product DevelopmentJan 2012 – March 2013 Phase 4Product ImplementationApril – Sept 2013 Phase 5Product QualityImprovement and Enhancementsongoing Ongoing Product and Process EvaluationApril 2011- Mar 2015

  7. Phase 1 – Planning • Development of the model and comprehensive work plan • Identification of key stakeholders and provincial governance to: • Guide product development • Ensure engagement and collaboration across the continuum of care

  8. Phase 2 – Market Research & Product Analysis • Needs assessment of parents, health care providers and physicians using surveys and intercept interviews (parents only) • Environmental scan of provincial resources • Development of a filtering tool and quality control process to assess existing resources • The findings from the surveys and interviews were used to identify key themes for the filtering tool to assess existing resources

  9. Information Filtering Tool Evidence Based Consumer Centric • Use existing product or develop a new product • All existing resources showed strengths in different areas • Decision: To develop new product for AHS using the highest scoring existing product as a benchmark Readability

  10. Phase 3 – Product Development • Development of content and design of the products • Collaborative approach with content experts in numerous areas

  11. Phase 4 – Product Implementation • Online and print products completed in June 2013 • Focus on dissemination and marketing • Creation of a provincial dissemination plan • Marketing focused on internal (AHS) and external organizations who worked with pregnant and postpartum women and families with young children • Social media and advertising

  12. Phase 5 – Quality Improvement & Enhancements • This phase is on-going and includes a process for continuous product review and improvement • Evaluation is an important component • Surveys for parents, health care providers including physicians and midwives • Evaluation of the social media campaign and Google analytics to determine online activity • Shipping reports for print copy distribution

  13. Products

  14. Summary • Health Product Development Model can be used to develop health promotion products to enhance the quality and availability of information and decrease duplication • The model enables the organization to align to the needs of the target audiences/population with products that they want and need “… I think they have done an amazing job. I was so concerned about having to give up [our local resources] … I have had a really good response from clients. Most of them are delighted to have something online.”

  15. Your Questions www.healthyparentshealthychildren.ca

  16. Acknowledgments • Provincial Health Promotion Collaborative • Provincial Product Working Group • Initiative Team: • Leslie Barker, RN BScN • Yvette Biggs, BA MBA • Megan Campbell • Michelle Craig, MSLP CCC • Maureen Devolin, RN BScN Med • Sandra Johansen, PhD • Judith Mascher, RN MBA • Judy Meintzer, R.SLP S-LP(C) • Shelly Philley, RN BSN MSA • Shainur Premji, BA BA(Hon) MSc • Robyn Sheedy, RN BN MSA • Joan Silzer, RD MSc IBCLC • Sara Tryon, MPH

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