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Fundraising data: the nuts and bolts

Fundraising data: the nuts and bolts. What we will cover. Meh – data, why should I? What is data driven fundraising When to use the data How to report on data. Why?. Understand your constituents Setting goals Determine what to invest your time and money in To thank donors effectively

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Fundraising data: the nuts and bolts

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  1. Fundraising data: the nuts and bolts

  2. What we will cover • Meh – data, why should I? • What is data driven fundraising • When to use the data • How to report on data

  3. Why? • Understand your constituents • Setting goals • Determine what to invest your time and money in • To thank donors effectively • Prove to top level management that investing in a fundraising team is worth it

  4. When ALWAYS SEGMENT ALWAYS.

  5. What / Ideas • Country • Demographic • Language • Issue/topic • Survey result • Device • Content-specific segmentation • Single • Regular • High Donors • Most active • Loyal Donors

  6. Examples / Brainstorm • Segment out your regular givers so you don’t ask them for onetime gifts • Thank your monthly donors, provide special updates to them, and cultivate them to retain them! • Handwritten cards to our high level donors? • 1 x givers are more likely to donate again • Supporters who love dogs, will more than likely donate to something about dogs

  7. Questions?

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