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Comprehensive Advertising Strategy Analysis: Maximizing Customer Outreach

This analysis assesses the effectiveness of various advertising mediums utilized by a business. Newspaper advertising showcases dynamic and timely placements, appearing weekly in the food section, and delivers 28% of customers. Radio advertising features upbeat, humorous spots during morning drive time, attracting 10% of customers. Mailers consist of colorful postcards and coupons sent six times a year, generating 12% of customers. Finally, Yellow Pages advertising is visually appealing with prominent display, contributing to 6% of customers. Together, these methods create a diverse and impactful advertising approach.

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Comprehensive Advertising Strategy Analysis: Maximizing Customer Outreach

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  1. ADVERTISING ANALYSIS Student Name

  2. Newspaper Advertising • Dynamic, timely, good placement • Ad appears every Wednesday in food section • Delivers 28% of customers

  3. Radio Advertising • Upbeat and humorus • Spots run daily in morning drive time • Delivers 10% of customers

  4. Mailers • Colorful and appealing postcards and coupons • Mailer sent six times a year • Delivers 12% of customers

  5. Yellow Pages • Attractive display, prominent placement. • Ad appears in all metro editions • Delivers 6% of customers

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