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State of Competitiveness Report

State of Competitiveness Report. RUY Y. MORENO Director for Operations, Private Sector National Competitiveness Council. Packaging is a.  Business thus  Packaging industry/companies/products must be Globally C O M P E T I T I V E - in Quality - in Service

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State of Competitiveness Report

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  1. State of Competitiveness Report RUY Y. MORENO Director for Operations, Private Sector National Competitiveness Council

  2. Packaging is a  Business thus  Packaging industry/companies/products must be Globally C O M P E T I T I V E -in Quality - in Service - in Creativity - in Safety - in Delivery time - Value for Money Proposition (not PRICE!)

  3. Packaging - Key element for investors, ex., Philips - Assures customers (retail, wholesale, OEM) that packaged products meet local/international standards of quality, safety, reliability at competitive costs (not only manufactured products but also for use of man, ex., housing, call centers, office premises)

  4. Packaging - Attracts customers to buy (eye-catching, easy to read) - Enhances country brand image - provider of services and products that are appropriately packaged and presented

  5. Packaging - Dynamic Industry - continuous innovation required • Filipinos - natural advantage as we are creative people and packaging best medium; no shame in copying so long as there is improvement, ex., Japan

  6. Packaging - Easy to patent (design, manufacturing process) and thus indicative of Philippine competitiveness (ex. Timex); Madrid Protocol further facilitates - Local support available (DOST, DTI) NCC supports all the above through policy reform and specific project support. Let me now share vision, mission and challenges/issues.

  7. Global Logistics and Packaging All  the elements involved in global logistics involve packaging in one form or another and major impact on Competitiveness!

  8. Our Vision To develop more competitive Philippines To instill a Culture of Excellence in Governance To use Public-Private Sector Partnerships as a development engine

  9. Our Mission To build up long-term competitiveness of the Philippines through – • policy reforms • project implementation • institution-building • performance monitoring • goal-setting

  10. Work Program • Benchmarkagainst key global competitiveness indices • Mapeach indicator to the agency responsible • Focuson lowest-ranking indicators • Trackcity competitiveness and key indicators • Working Groups concentrate on specific projects • Link Competitiveness Plan to Philippine Development Plan, National Budget, LEDAC, Cabinet Agenda

  11. 2011 Performance World Economic Forum GCI +10 IFC Ease of Doing Business - 2 (following a +14 re-rating due to methodology change) IMD World Competitiveness Report - 2 Transparency International +5 Millennium Challenge Account Pass Country Brand Index -13

  12. Where we are today • WEF Global Competitiveness Report : No. 75 / 142 (2011) No. 7 of 8 in ASEAN • IFC Doing Business Survey : No. 136 / 183 (2011) No. 7 of 8 in ASEAN • IMD World Competitiveness Report : No. 43/59 (2012) No. 5 of 5 in ASEAN • FutureBrand’s Country Brand Index : No. 78 / 113 (2012) No. 15 of 20 in Asia Pacific

  13. Our target • WEF Global Competitiveness Report No. 30 or higher by 2016 • IFC Doing Business Survey No. 50 or higher by 2016 • IMD World Competitiveness Report No. 20 or higher by 2016 • FutureBrand’s Country Brand Index No. 30 or higher by 2016 • No. 2 or 3 in ASEAN in all rankings

  14. Impact : Inclusive Growth • Higher FDI (new investments of 3-4% of GDP), from US$1.7 billion in 2010 • Double export growth to US$120 billion by 2016 with new products and services to account for 30% of exports • GDP Growth of 7-8% per year • Job Growth/Lower Unemployment • Lower Poverty Incidence: 26.5% in 2009 to 16.6% by 2015 • Growing C socioeconomic class(currently 8.6%); shrinking DE class (currently 91%) Sources: NSCB (Breakdown: 2010 Baseline- US$ 51.39 (goods) US$ 12.27(services) , 2016 Target- US$ 91.5 B (goods) & US$ 28.9 B (services), Chapter 3 Phil Development Plan (Competitive Industry Sector ), NEDA Targets; Phil. Labor and Employment Plan 2011-2016

  15. Why does it matter? Source: IMF 2011

  16. Why does it matter? Source: UN 2011

  17. Where we stand in international metrics Our Challenge

  18. World Economic ForumGlobal Competitiveness Rankings

  19. WEF - Global competitiveness indexPHILIPPINES vs ASEAN lOther ASEAN Countries not included in the Survey: Laos & Myanmar

  20. ASEAN Competitiveness Rankings Top 53%

  21. Key Drivers Macroeconomic Management *+14 Technological Readiness +12 FDI and Technology Transfer +22 Internet Users +24 Internet Bandwidth +25 Market Efficiency for Goods + 9 Institutions (Governance) * + 8

  22. Key Constraints Institutions (Governance) * + 8 Infrastructure * - 1 Air Transport Infrastructure - 3 Quality of Electricity Supply - 3 Innovation + 2 Labor Market Efficiency - 2 Education * Higher education & training + 2 Science & Math education quality - 2 Quality of primary education -11

  23. The most problematic factors for doing business in the Philippines in 2011

  24. PHILIPPINE COMPETITIVENESS RANKING WEF GLOBAL COMPETITIVENESS REPORT 2010 & 2011 2010201020112011 RED – bottom 20% (111th – 139th) 25 indicators (113th – 142nd) 21 indicators PURPLE – bottom 40-21% (83rd – 110th) 37 indicators (85th – 112th) 36 indicators ORANGE – bottom 50 – 41% (69th – 82nd) 20 indicators (71st– 84th) 17 indicators BLACK (1st – 68th) 29 indicators (1st – 70th) 37 indicators 111 indicators 111 indicators

  25. Philippines on the 12 pillars of the GCI

  26. Priority Areas based on WEF Survey - 2012

  27. Priority Areas based on WEF Survey

  28. Priority Areas based on WEF Survey

  29. WORLD ECONOMIC FORUM – GLOBAL COMPETITIVENESS INDEXQuality of Education, ranking (2010)

  30. WORLD ECONOMIC FORUM – GLOBAL COMPETITIVENESS INDEXTechnological readiness, ranking (2010)

  31. WORLD ECONOMIC FORUM – GLOBAL COMPETITIVENESS INDEXInnovation, ranking (2010)

  32. Doing Business Survey: IFC Ease of Doing Business Report Philippines vsASEAN

  33. IFC Ease of Doing Business Report , 2009 – 2012Philippine Global Ranking

  34. IMD World Competitiveness Report 2012OVERALL RANKING

  35. IMD World Competitiveness Report 2012

  36. Millenium Challenge Account The Philippines is monitored by MCA on 20 key performance indicators The performance bar or threshold is set against a country’s economic classification In 2011, the Philippines was classified a Low Income Country. In 2012, the classification was raised to Lower Middle Income Country, reflecting higher GNI per capita. Thus, the bar has been set higher. The Philippines must pass one-half of all indicators, including Rule of Law and Control of Corruption. The country is constantly working on ways to improve its performance on these and other competitiveness indicators.

  37. 2012 Plan • Continuous tracking of global reports • Regional / Local Competitiveness Councils • Industry Roadmaps • National Competitiveness Assessment and Plan

  38. Continuous tracking and improvements in … WEF – Global Index Governance and Bureaucracy Infrastructure Macroeconomic management Education Labor Market Technological Readiness Innovation IFC Doing Business Report Starting a Business Construction Permits Credit information Enforcing Contracts Resolving Insolvency

  39. Regional Competitiveness Committees • Create regional/local competitiveness councils composed of public and private sectors • Build template of indicators so regions can track their competitiveness for comparison with national and international regions • Involve universities in data-collection and analysis • Build pipeline for technical training and capacity-building • 12 committees being set up as of 6/2012

  40. Industry Roadmaps • As competitive environment is created, industry and individual firms are drivers of growth and wealth creation. • DTI will invite industries to prepare 5 - 10 year industry roadmaps • Roadmaps should describe – • State of industry today • Other country competitors • Potential of industry for value and employment growth • Projected investments by industry players • Policy environment required by industry (e.g., regulatory, infrastructure, human resources, financial, etc.)

  41. National Competitiveness Assessment and Plan • Annual assessment of performance indicators • Global performance indicators linked to 6-year Philippine Development Plan • Creation of Long-Term Strategic Plan • Preparation of Annual Operating Plans • Emphasis on execution and delivery • Creation of special unit within OP or expansion of PMS mandate

  42. Building Blocks

  43. COUNTRIES WITH COMPETITIVENESS COUNCILS/COMMITTEESWe are not alone • Australia • Argentina • Bahrain • Brazil • Canada • Chile • Colombia • Croatia • Dominican Republic • Egypt • India • Ireland • Japan • Korea • Mexico • New Zealand • Panama • Philippines • Russia • Saudi Arabia • Singapore • Sweden • United Kingdom • United Arab Emirates • United States

  44. SUMMARY/OPPORTUNITIES 1. PACKAGING is a Business 2. PACKAGING can be a key contributor to the country's Competitiveness to support the NCC initiatives 3. Opportunity - food market/clustering

  45. National Competitiveness Council 6/F, 361 Sen. Gil Puyat Avenue, Makati City Telefax No. 890-4861/751-3404 Thank you !!! email address: admin@competitive.org.ph www.competitive.org.ph / www.governance.org.ph facebook.com/Compete.Philippines twitter.com/ncc_philippines

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