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Building The Better Young Professional

This guide explores how to create a program that attracts and retains young professionals (YPs) in your community. Covering key topics such as defining who young professionals are, their age range, career aspirations, and the importance of a college degree, the guide emphasizes the necessity of diverse career representation. With insights from the successful PULSE initiative, which boasts over 900 members and 40 events annually, it shares lessons learned, potential pitfalls, and resources for fostering leadership, networking, and community engagement among YPs.

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Building The Better Young Professional

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  1. Building The Better Young Professional Why and how you can create a program that will make YPs want to stay in your community

  2. What is a young professional? • How old are they? • How young are they? • Do they need a college degree? • What careers do you want to represent? • How long will they last in your group? • How do you go after for young professionals? • What is success?

  3. The Answers??? • YPs are ages 22 to 39 traditionally, but that doesn’t have to be set in stone. • No, but the vast majority will have one. • Diversity of careers is a must. • Two to three years is the norm. • Target their needs and career goals • Let’s talk more about success.

  4. What we did with PULSE!

  5. The PULSE Successes • More than 900 members each of the past two years. • Eight different program to choose. • About 40 events each year. • Creating leaders: City Council, key commissions and boards, numerous award winners. • Opportunity to grow.

  6. Focus on leadership opportunities.Different types of networking such as sports.Hone in what is important to your community. We did arts. Lessons Learned

  7. Lessons Learned • Let young professionals lead themselves. • Invest in their abilities. • Unite them across industries. • Failure is not the end, but a learning experience.

  8. Potential Pitfalls • Rigid structure of organization. • Focusing on quantity over quality. • Not meeting the “market demands.” • Failing to see the forest through the trees.

  9. Resources • Greenville PULSE Websitewww.greenvillepulse.com • For copies of this presentationjboyanoski@completepr.net • Census data on young professionalsquickfacts.census.gov/qfd/index.html

  10. Questions?

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