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Lessons Learned # 4

Lessons Learned # 4. 2 9 th Sept 2014 Group #4 Lean Entrepreneurship Project S4 Diana Moreira Jan Otta Hugo Stevens Judit Kalmár. P-S-M Fit. Market Segmentation and Market Sizing. Market Segmentation : B2B or B2C?  defining the Segmentation Criteria. Market Sizing :.

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Lessons Learned # 4

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  1. Lessons Learned #4 29th Sept 2014 Group #4 Lean Entrepreneurship Project S4 Diana Moreira Jan Otta Hugo Stevens JuditKalmár

  2. P-S-M Fit Market Segmentation and Market Sizing

  3. Market Segmentation: B2B or B2C?  definingtheSegmentationCriteria Market Sizing: CompetitorPositioning:

  4. SWOT - Competitors Competitors: Branded socks; Socks retailers; Luxury accessories shops; Shoe stores; Sports brands; Street markets

  5. Market – TAM, SAM, SOM

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