1 / 15

Apple Case Study iPhone, iPad and iCloud

Apple Case Study iPhone, iPad and iCloud. Lana Bachman BUS 527 Special Topics in Entrepreneurial Management (Creativity and Innovation in Business and IT) May 28, 2014. The Birth of iPhone: Three Revolutionary Products in One. 作 《 易 》 者，其有憂患乎？. 百物不廢，懼以終始，其要無咎。此之謂 《 易 》 之道也。.

haru
Télécharger la présentation

Apple Case Study iPhone, iPad and iCloud

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Apple Case Study iPhone, iPad and iCloud Lana Bachman BUS 527 Special Topics in Entrepreneurial Management (Creativity and Innovation in Business and IT) May 28, 2014

  2. The Birth of iPhone: Three Revolutionary Products in One 作《易》者，其有憂患乎？ 百物不廢，懼以終始，其要無咎。此之謂《易》之道也。 By 2005 iPod sold 20 million, 400% increase over previous year, accounting for 45% of Apple’s revenue that year It was also burnishing the hipness of the company’s image in a way that drove sales of Macs. Steve Jobs was always obsessing about what could mess us up. The device that can eat our lunch is the cell phone.” As he explained to the board, the digital camera market was being decimated now that phones were equipped with cameras. The same could happen to the iPod, if phone manufacturers started to build music players into them. “Everyone carries a phone, so that could render the iPod unnecessary.”

  3. Motivations iPhone team would sit around talking about how much we hated our phones. Jobs and his team became excited about the prospect of building a phone that they would want to use. “That’s the best motivator of all.” Potential market size: More than 825 million mobile phones were sold in 2005. (*207 M for PCs in 2005) *http://www.etforecasts.com/products/ES_pcww1203.htm

  4. Multi-Touch Apple acquired FingerWork in 2005 for its multi-touch technology, initially intended for iPAD. FingerWorks had developed some tablets with multi-touch sensing capabilities and taken out patents on ways to translate various finger gestures into useful functions. In early 2005 Apple quietly acquired the company, all of its patents, and the services of its two founders. FingerWorks quit selling its products to others, and it began filing its new patents in Apple’s name. January 9, 2007 iPhone released.

  5. Virtual Keyboard • iPhone should have been all about the display, but in their current design the case competed with the display instead of getting out of the way. The whole device felt too masculine, task-driven, efficient. • Apple “pressed the reset button and started over.” • iPhone was tightly sealed (desire to control) • Thin is beautiful. • No keyboard • Gorilla Glass from Corning Glass Materials (translucent & colored plastic Titanium  aluminum)

  6. $46 China: Labor and Parts $46 mostly by FoxConn

  7. Profit Sharing ??? • http://pcic.merage.uci.edu/papers/2011/Value_iPad_iPhone.pdf • http://www.isuppli.com/Teardowns/News/Pages/iPhone-4-Carries-Bill-of-Materials-of-187-51-According-to-iSuppli.aspx

  8. Closed System Innovation

  9. Open Innovation Model (Henry W. Chesbrough) Other Firm’s Market Licensing Technology Spin-Offs New Products/ Services

  10. iPad Launch, Jan 2010 – Sold April 3, 2010 Steve Jobs said the iPad was a new category between the iPhone and the laptop.

  11. Simplification • “He made devices simpler by eliminating buttons, software simpler by eliminating features, and interfaces simpler by eliminating options.” • Steve Jobs by Walter Isaacson 

  12. Ecosystem iPod + iTune + iTune Music Store iPhone + iPhone Apps + iTunes Store iPad + iPad Apps Third-party as well as Apple application software is available from the App iTunes Store, which launched in mid-2008 and now has over 500,000 "apps" approved by Apple.

  13. Apple Outsources or Acquires Innovation In April 2010, Apple acquired Siri (a spin-off from SRI) and in October 2011, Siri was unveiled as an integrated feature of the Apple iPhone 4S. Apple paid more than $200 million.” Siri’s investors put a total of $24 million into the startup. “A speech-enabled concierge at your service.” A “Virtual Personal Assistant” that, like a human assistant. An example of cloud computing.

  14. Sources: Minder Chen, Ph.D. Professor of MIS, Martin V. Smith School of Business and Economics California State University Channel Islands. Minder.chen@csuci.edu, Jan. 15, 2014

More Related