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Mobile Development Strategy at Iowa: Initial Goals and User Insights in 2008

This document outlines the mobile development strategy initiated by Iowa State University in 2008, focusing on initial targets for mobile web services such as maps, news, and events. A significant survey was conducted among 5,000 students, revealing that 99.15% owned mobile phones, with 69% using smartphones. Key findings emphasize the need for integrated mobile services, including dining menus, class schedules, and event notifications. The strategy also addresses developing native apps with existing web skills and leveraging partnerships to enhance the mobile user experience.

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Mobile Development Strategy at Iowa: Initial Goals and User Insights in 2008

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  1. Mobile Development @ Iowa

  2. Initial Goals and Strategy - 2008 • Initial Targets • Maps, News, Events, Laundry • Create Mobile Web Design Standards m.uiowa.edu/about/develop/ • Direction Mobile Web • Limited Resources • Hedge our bets - uncertainty in the Mobile World

  3. State of the Users • Iowa State University Survey • 10/19 - 11/2/10. • Sample of 5,000 students • Over 1250 respondents for a 25% return rate

  4. Hardware and Services • Key Results • Students with Mobile Phone – 99.15% • Students with Texting Plan – 89.2% • Students with a Smart Phone – 69%

  5. Hardware and Services • Smart Phone Breakdown • 63% iOS (iPhone, iPod Touch, iPad) • 12% Android • 16% Blackberry • 9% Windows Mobile

  6. ISU Student Wish List • Dining Services • Menus, hours, ordering online • Student Information System • Class schedule, Registration, Grades, CYCash • Course Management System • Check assignments, notifications from instructors • Campus Events • Academic calendar events and Lectures

  7. Metrics

  8. Native Apps vs Web Apps • Pressure to Have an “App Store” Presence • Utilizing Device Features • Camera • GPS • Accelerometer • Offline Mode

  9. Current Resources and Plan • Partnerships – Office of Strategic Communications • Together provide the front door to UI Mobile • Unified App Presence for Iowa • Native • Mobile Web

  10. New Tools Allow the Best of Both • Appcelerator Titanium • create native mobile, tablet and desktop application experiences using existing web skills like Javascript, HTML, CSS, Python, Ruby, and PHP • jQuery Mobile • framework will allow you to design a single highly branded and customized web application that will work on all popular smartphone and tablet platforms.

  11. Today • UI Mobile Downloads – through June 9 • iOS - 2130 • Android – 417 • Bongo Downloads • iOS - 731 • Android - 199

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