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Purple Team: Jeff Cheng, Dan Gallagher, Jeffrey Hollands, Liz Meng , Megan Sichler

DEC. Examining a Company’s Growth Through Contemporary Corporate Comparison . Purple Team: Jeff Cheng, Dan Gallagher, Jeffrey Hollands, Liz Meng , Megan Sichler. Introduction.

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Purple Team: Jeff Cheng, Dan Gallagher, Jeffrey Hollands, Liz Meng , Megan Sichler

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  1. DEC Examining a Company’s Growth Through Contemporary Corporate Comparison Purple Team: Jeff Cheng, Dan Gallagher, Jeffrey Hollands, Liz Meng, Megan Sichler

  2. Introduction Examining the life of Digital Equipment Corporation to better understand how to communicate within modern organizations.

  3. Introduction D Working E Growing C Managing

  4. The Growth Timeline Stupid Creative Blockbuster Workday Google 1957 1998 Peak Startup Growth Death

  5. The Growth Timeline Stupid Creative Blockbuster Workday Google 1957 1998 Peak Startup Growth Death

  6. DEC as a Startup Ken Olsen Harlan Anderson 1957 MIT Lincoln Labs Maynard Mill

  7. DEC as a Startup DECUS Olsen Engineer Manager Engineer Manager Engineer Sales Engineer Sales Sales Argumentation Functional Familiarity Buy-in “Do the right thing”

  8. DEC as a Startup DEC Stupid Creative Direct “Think stupid” Designer Working Growing Managing Direct “Do the right thing” Employee Manager Olsen Designer Designer

  9. The Growth Timeline Stupid Creative Blockbuster Workday Google 1957 1998 Peak Startup Growth Death

  10. Growth of DEC Sales Service Finance Mnfctr. Product Line Freedom Ownership Duplication Engineers Line Manager Product Line Engineers Line Manager Product Line Engineers Line Manager

  11. Growth of DEC Sales Service Finance Mnfctr. Eng Product Line Line Manager Product Line Line Manager Product Line Line Manager

  12. Growth of DEC Sales Manu-facturing Product Line 1 Manager Product Line 2 Manager Finance Service

  13. Growth of DEC Do the right thing D Negotiate and problem solve Tell the truth Beginning of “protect your team” E C

  14. Growth of DEC (Video Clip) http://dl.dropbox.com/u/7546109/DEC%20Negotiation.wmv

  15. Growth of DEC DEC Workday Working Growing Managing Part of a family Fracture into many units Negotiation, conflict, build path Part of something big Expand scalable, cohesive units Feedback from customers, follow roadmap

  16. The Growth Timeline Stupid Creative Blockbuster Workday Google 1957 1998 Peak Startup Growth Death

  17. Peak of DEC C VAX E Sales=$14B D Employees=121,000

  18. Peak of DEC Customer Engineers Sales Engineers vs. Customer D Sales DECworld E Management Issues C External relationship

  19. Peak of DEC DEC Google Managing Working Hands-off Tension +competition Systematic Rules + freedom Do the right thing, “even at the expense of others” Competition + Cooperation

  20. The Growth Timeline Stupid Creative Blockbuster Workday Google 1957 1998 Peak Startup Growth Death

  21. DEC Dies Ken Olsen becomes paranoid Power struggles limit collaboration Changes in computer industry New CEO, new structure Layoffs undermine familial culture

  22. DEC Dies Sales Service Finance Mnfctr. Eng Product Line Product Line Product Line Product Line Product Line Product Line

  23. DEC Dies Do The Right Thing? D Lie to get your way E Make sure your job is safe C Limit risk taking

  24. DEC Dies DEC Blockbuster Managing Working Arguing Disconnect between segments Layoffs No new innovation New owners New markets Relocating Branches Closing

  25. Learning from DEC DEC Apple

  26. “Do The Right Thing” “Did this mean rightness for self, supervisor, colleagues, department, company, customer, or shareholders?” – Edgar Schein

  27. The Growth Timeline Stupid Creative Blockbuster Workday Google 1957 1998 Peak Startup Growth Death

  28. Thanks for listening! Any questions?

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