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Concept Development The World’s Best Rooftop Entertainment

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  1. Concept Development The World’s Best Rooftop Entertainment Prepared by Nguyễn Đình Toàn Orchid Hospitality Consulting

  2. Concept development for dining, bar & entertainment on floors 49 – 50 – 64 of the most spectacular & unique tower of Viet Nam

  3. Content • Market overview • Purpose of the Concept • Dining trend • Concept for seafood dining, 49th Floor • Concept for bar, 49th Floor • Concept for private dining area, 50th Floor • Concept for detachable bar, 50th Floor • Concept for suite & private dining, 64th Floor • Concept for names • Floor plans • Financial highlights

  4. Market overview

  5. The number of rooftop entertainments are limited worldwide The world’s 10 best rooftop bars • Sirocco, State Tower, Bangkok, Thailand, 64th Floor, 360 degree views of the city • Vertigo Grill & Moon Bar, Thai Land, 61st Floor, former helicopter pad • Moon, Las Vegas, Nevada, Palm Hotel, 53rd Floor • Lunar Bar, Kuala Lumpur, Malaysia, 34th Floor • Gravity, Dublin, Ireland, unopened bar, 360 degree view of Dublin • The Penthouse, Mandrid, Spain • Rooftop Bar, Melbourne, Australia • Top Floor Bar, London • Captain Bar, Shanghai, China • Hudson Sky Terrace, New York

  6. Demand & trend for entertainment The demand for dining on rooftops or places on a few stories above sea level is seen increasing tremendously. The demand for medium sized restaurants, grand scale restaurants in colonial villas, in hotels, on street fronts have decreased. Thebirth of restaurants on rooftops are of great attraction – Shri, A & B Tower, with limited number. The market for such is still open. Seafood dining in an environment with proper décor, is only provided by Cham Charm, which has proved to be the trendy concept for dining, attracting approx 90% local clients. Seafood dining is found in some of the 5-star hotels by seasons or local restaurants which are of a low rank. According to statistics, there are a very limited number of restaurants, bars in the world located from 50th floor upwards, being much favored andfamous. The demand for entertaining clients and business partners is increasing. E.g. an owner of a supermarket for electronic equipments can spend up to 500 million dong for a night-out entertainment with potentially foreign partner.

  7. Target client segmentation Other nationalities Vietnamese

  8. The strong growth of population Source: Statistics Dept of HCMC

  9. The increase of middle class & upper class Source: Statistics Dept of HCMC

  10. The steady and continuous growth of GDP Source: Statistics Dept of HCMC

  11. The increase of tourist arrival to Vietnam Source: General Dept of Tourism, Vietnam

  12. Tourists arriving in Ho Chi Minh City holds 70% of the total volume to Vietnam Source: General Dept of Tourism, Vietnam

  13. Spending of Ho Chi Minh City people for dining out * The spending figure is per dining out Source: Statistics Dept of HCMC

  14. Spending of local tourists in Ho Chi Minh City Source: Statistics Dept of HCMC

  15. Spending of international tourists in Ho Chi Minh City * The spending figure is per dining out In-house annual survey

  16. Spending of foreign businessmen for dining out in Ho Chi Minh City * The spending figure is per dining out In-house annual survey

  17. Entertainment budget of companies Group 1 (> 6 billion dong/year) Group 2 (1.2 billion dong/year) (banking, shipping, construction.. ) (small and medium sized companies…) Group 3 (<1.2 billion dong/year) In-house annual survey

  18. Statistics have shown that rooftop restaurants & bars are places for revelers to blow their money Extract from “The World’s 10 best rooftop bars”

  19. Concept development

  20. Purpose The landmark of Vietnam – one of the most unique point worldwide Boasting a 360 degree view of the city The place that attracts a wide range of dining clients from middle class, office people to above average income earners A harmony combination of client segmentation – middle class, upper class, celebrities A place for fresh seafood lovers A place for celebrities and revelers A place for entrepreneurs to entertain their clients & to enjoy a good night out in style A place that people can ‘lavish’ their spending for dining, drinks or a pleasant night’s stay A place for connoisseurs and fashion A place for VIP entertainment Good value for money to target potential clients

  21. The strength The most spectacular architectural tower in Vietnam One of the highest storey office towers in the world 360 degree view of the city One of the unique rooftop entertainment locations in the world Competitors are limited and international What can clients get? Unique location, 360 degree view of the city Private & professional service Good value for money

  22. Concept development Floor 49 Bar - pre-dinner, after dinner, mid night Seafood A la carte restaurant, open kitchen - target at mass volume, average budget, spending set at approx 29USD++ per person, lower than the average spending at Cham Charm (39USD++) VIP area - high budget diners Floor 50 Private dining area - VIPs Detachable bar - for limited number of clients Floor 64 Private dining room - guests of Suite The Suite - VIP arriving by helicopter, staying, entertaining on the top floor of the most spectacular tower of Vietnam

  23. Dining trend

  24. Favored dining trend Fresh seafood Grill Vietnamese cuisine Chinese cuisine Western cuisine

  25. OPEN KITCHEN, WITH A WIDE RANGE OF FRESH SEAFOOD & OYSTERS FROM ALL OVER THE WORLD Photo is for illustrative purpose only

  26. LOCAL AND INTERNATIONAL SEAFOOD, PROCESSED BY HONGKONG CHEF –LOCAL SEAFOOD, INTERNATIONAL TASTE Photo is for illustrative purpose only

  27. QUALITY, REASONABLE PRICE, AVERAGE BUDGET FOR A DINING OUT, 29USD++ / PER DINER Photo is for illustrative purpose only

  28. Where in the city, and in Vietnam can you find a place with fresh seafood, in an environment with amazing décor & fantastic views of the city? Fresh local seafood, in a place with a view that only a very few in the world can access?

  29. Seafood a la carte restaurant, floor 49

  30. 360 DEGREE VIEW OF THE CITY, THE VIEW IS THE MOST SPECTACULAR AND DÉCOR UNIQUE Photo is for illustrative purpose only

  31. PRIVATE DINING ROOM,VIP DINING Photo is for illustrative purpose only

  32. OPEN KITCHEN Photo is for illustrative purpose only

  33. Requirements for open kitchen • Kitchen ventilation • Power of air conditioning system • M & E specifications • Lighting • Kitchen is the heart of the restaurant • Minimize the budget on interior decoration (View is the main décor object)

  34. Bar, floor 49

  35. ONE OF THE MOST MODERN AND FASHIONABLE BAR IN ASIA AND THE WORLD Photo is for illustrative purpose only

  36. SPECIAL FLOOR TO MAKE GUESTS FEEL UNBALANCED, TO EXPERIENCE “VERTIGO” WHENSTEPPING INTO THE BAR ENTRANCE Photo is for illustrative purpose only

  37. MODERN DESIGN, SWANKY STYLE, FULLY CONFIGURED TECHNOLOGY ANDAN IMPRESSIVE LIGHTING TECHNIQUE Photo is for illustrative purpose only

  38. THE ROCKIN’ SOUND SYSTEM, THE MUSIC CHANGES TO MATCH THE EVENTS, SUITABLE FOR ALL AGES Photo is for illustrative purpose only

  39. SEXY ROOFTOP BAR BOASTS 360 DEGREE VIEWS OF THE CITYWITH CITY LIGHTS IN EVERY DIRECTION, AS FAR AS THE EYE CAN SEE Photo is for illustrative purpose only

  40. Source of income: • Pre-dinner • After dinner • Towards midnight • (from 11.30pm to 2.00 am) - golden time, super profit

  41. NO NIGHT OUT IN HO CHI MINH CITY IS COMPLETE WITHOUT A COUPLE COCKTAILS AT THE ROOFTOP BAR AT BITEXCO FINANCIAL TOWER Photo is for illustrative purpose only

  42. Private dining area, floor 50

  43. 360 DEGREE VIEW OF THE CITY, OVER LOOKING THE HELICOPTER PAD, SERVING FRESH SEAFOOD Photo is for illustrative purpose only

  44. Detachable bar, Floor 50

  45. Sure, ground-floor venues may be a bit more accessible, but….. martinis and mojitos definitely taste better a few stories above sea level Extract from “The World’s 10 best rooftop bar”

  46. DETACHABLE, EASY & QUICK REMOVAL,LOCATED ON THE HELICOPTER PAD Photo is for illustrative purpose only

  47. THE WORLD HAS ONLY ONE – VERTIGO, BANYAN TREE, THAI LAND, 61ST FLOOR, FORMER HELICOPTER PAD Photo is for illustrative purpose only

  48. Safety factors for detachable bar • Light & modern material • Easy removal for emergency clearance • Not affecting the main operation of a helicopter pad • Fixed operation hours • Limited guests, overload is not permitted

  49. The suite, floor 64

  50. Why a suite should be born? Class increase the brand value set a landmark to remember Shri &Centec