Digital Marketing OVERVIEW “____________*” ONLINE MARKETING CONSULTANT
Key Points OF Digital martketing What is Digital Marketing ? Why are People going Online ? How to Genarate the LEADS, CONVERSIONS,TRAFFIC Etc to Website Benefits of Digital Marketing SEARCH ENGINE POTIMIZATION (SEO) PAY PER CLICK (PPC) SOCIAL MEDIA MARKETING(SMM) Content Marketing Digital Marketing Measurements Email Marketing Affiliate Marketing
What is Digital Marketing? Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps.
Why are People going Online, Benefits ?
Why are People going Online ! Benefits in Digital Marketing ! Reach the Right AUDIENCE Engage with AUDIENCE Maximize Returns on Invesrments
Digital Marketing TOOLS Seositecheckup.Com Compitetor Seoreviewtools.Com: Valuable-backlinks-checker Pagespeedinsight.Com : Open Site Explorer: Links , MOZ Copyscape: Duplicate Content Robot.Txt Generator, XML Site Map Generator Google Analytics / Webmaster Tools /Keywordtool /Blogger Alexa Rank Checker Smallseotools: Keyword Density, Keyword Checker, Keyword Finder, Plagiarism Checker Keyword Checker/ Keyword-position Rank Google Pagerank Checker Brocken Link
Digital Marketing Objectives The marketing of products or services using digitalchannels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet. Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e- mail direct marketing, display advertising, e–books, and optical disks and games are becoming more common in our advancing technology. In fact, digital marketing now extends to non-Internet channels that provide digital media, such as mobile phones.
The History and Evolution of Digital Marketing A couple of years later, more search engines popped up. Also, tools like HotBot, Alexa, and LookSmart made their debut. It was also around this time that web marketing professionals started talking about something called “search engine optimization.” That was a way to ensure that their websites appeared at the top of the results when people searched for specific terms. In 1998, another Internet company was born that you might have heard about: Google. It went on to become the most popular search engine in the world. Cookie technology also appeared in the 1990s. A digital cookie is a piece of code that websites leave in a user’s browser so that they can “remember” information about the user. Cookies would play an important part in the evolution of digital marketing. In the early days, though, they weren’t used much for that purpose.
What is SEO ! SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads
On/Off Page Optimization Digital Marketing Directory Submissions Social Media Marketing PAGE TITLE Blog Creation & Posting Linkedin META DESCRIPTION Social Bookmarking Wordpress time META KEYWORD: PDF CREATION FaceBook updates URL STRUCTURE PPT Creation Fourm submissions CANONICALIZATION Business Profile Listing Twitter updates BODY TAG Video Submission Google+ KEYWORD DENSITY Press Release Promotion Blogger IMAGE SEO Article Promotion Quoras submistions INTERNAL LINKING Blog Commenting Tumblers ROBOTS.TXT Forum Postings Blog commenting SITEMAP.XML Classified Submissions Local Marketing Image Sharing
PAY PER CLICK (PPC) Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
SOCIAL MEDIA MARKETING Social media marketing refers to the process of gaining traffic or attention through social mediasites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.
ADVANTAGE SOCIAL MEDIA MARKETING Increased Brand Awareness. Social media is one of the most cost- efficient digital marketing methods used to syndicate content and increase your business' visibility. Implementing a social media strategy will greatly increase your brand recognition since you will be engaging with a broad audience of consumers.
Digital Marketing Areas SEO Search Engine Optimization. SMO Social Engine Optimization. SEM Search Engine Marketing. SMM Search Media Marketing.
Benefits of Online Over Offline Marketing The advantages of using online marketing over offline marketing primarily pertain to reach, information, customer communication and measuring ad effectiveness. The Internet is also less intrusive than traditional offline marketing.