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Renaissance ’14

K. J. SOMAIYA INSTITUTE OF ENGINEERING AND INFORMATION TECHNOLOGY PRESENTS. Renaissance ’14. CONTENTS. About Renaissance 2K14 About college About IETE Why Renaissance 2K14 Profit for the company Various events at Renaissance 2K14 Media Plans & Banner Representation

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Renaissance ’14

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  1. K. J. SOMAIYA INSTITUTE OF ENGINEERING AND INFORMATION TECHNOLOGY PRESENTS Renaissance ’14

  2. CONTENTS • About Renaissance 2K14 • About college • About IETE • Why Renaissance 2K14 • Profit for the company • Various events at Renaissance 2K14 • Media Plans & Banner Representation • Terms for Sponsorship • Photo Gallery • Contact US

  3. About Renaissance 2K14 • Renaissance is the annual NATIONAL science and technology festival of KJSIEIT, one of the most prestigious educational institutes in India. • Last year the college witnessed a footfall of around 2,500. • With the success of last years events the committee is planning on organizing a mega event along with last years epic laser show.

  4. K.J.S.E.I.T. • KJSIEIT is located on the eastern express highway at Ayurvihar,Sion. • The institute extends over a sprawling 85 acres. • The institute is approved by AICTE New Delhi, DTE Mumbai, Affiliated to University of Mumbai & Accredited by Tata Consultancy Services. • The college aspires students to be the best in context of cultural values, academic programs and professional activities;with this vision in mind the college created a renaissance,a platform for students to show their talent.

  5. LOCATION

  6. IETE • The Institution of Electronics and Telecommunication Engineers (IETE) is India's leading recognized professional society devoted to the advancement of science, technology, electronics, telecommunication and Information Technology. • The members of IETE are looking forward to organize a grand fest as we had a great response from the previous fest. • IETE is a NATIONALLY recognized committee.

  7. Why Renaissance 2K14 • Renaissance 2K14 is one of the few technical festivals to be held in Mumbai. • The college is easily accessible as well as visible from the eastern express highway. • The expected footfall this year is around 4,000.

  8. Profit for the Company • The main reason a company gives sponsorship is advertisement & this can be done effectively as the college has land in abundance with a clear view from eastern exp. Highway. • This time round we have come up with the ingenious idea of including the sponsor’s name in a particular event which suits its product.

  9. EVENTS • The IETE distributes its event into 3 categories robotics,fun & technical. • Robotic events include cycle powered robot,heartbeatrobot,aquabotics etc. • Fun events include mini golf,minesweeper etc. • Technical events include blind programming,tech housie etc. • DJ night & LASER show both are organized by IETE

  10. HIGHLIGHT EVENTS Rock show R 2K13 Laser Show organized by IETE at R 2K13

  11. Media Plans Outdoor Media Partners 1) Bright Advertising • 4 hoardings of size 20*40ft have been confirmed at prime locations for a period of 7 days before the festival. 2) Guju Ads • 4 hoardings in all of size 15*20ft have been confirmed at Kanjurmarg, Bhandup, Vidyavihar and Mulund railway stations for a period of 7 days.

  12. Media Plan Print Partners: Midday: 2 days Editorial (4 -240 sq cm adv). 7 days online publicity. Pre-event editorial. Post-event editorial Radio partners: We are in talks with RED FM 93.5 for the same. Certain sponsorship and broadcasting of the fests details on air is possible.

  13. Media Plan SMS Partners 1) SmsGupshup: • SMS partner . • A promised push of 1,00,000 sms. • Advertisements on their official web site. 2) Click Infotech: • SMS partner . • A promised push of 1,00,000 SMS. • Advertisements on their official web site.

  14. Media Plan Television rights The committee has organized a meeting with VIACOM 18 for telecasting the event on MTV

  15. Previous Media Representations Hoardings at various places advertising the renaissance

  16. BANNER REPRESENTATION

  17. Terms for sponsorship • Desk for 2 Days - Rs.10,000 • Stalls (10*10) -Rs.15,000 • Seminar -Rs.15,000 • Banners (6*3) -Rs.20,000 • Student Database –Rs.8,000

  18. GALLERY

  19. GALLERY

  20. GALLERY

  21. Previous Sponsors

  22. Previous Sponsors

  23. Previous Sponsors

  24. Previous sponsors

  25. CONTACT US RushiTrivedi Marketing Admin 9820622765 MayurParmar Marketing Head 9619489832 Email id:-rushitrivedi10@yahoo.in

  26. THANKS

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