College of Education & Human Services In the Beginning….
COEHS – Early Efforts 2006: Hired a “web person” = Problems - Not a designer, didn’t know our CMS I was trying to convert experience into “marketing” Limited by lack of knowledge of IMC Better by 2008, but not what I wanted
IMC & COEHS: Collaboration“Sort Of!” Campus initiated IMC Division & Director Aug. 2007 – Director approached COEHS about collaboration Relations were very poor/adversarial at best Neither party understood the other; there was a definite gulf we could not cross
IMC & COEHS – Joint Project 2008: No more collaboration – instead IMC proposed a joint partnership around projects and people Joint hiring of web development and marketing & design specialists Equivalency of time, reviews & funding Still a bit of disconnect around approach, BUT now we could work projects as a team!
IMC & COEHS – Joint Project I will tell you how it worked out for the College, but Jamie Ceman has agreed nicely to fill you in from UW Oshkosh’s IMC’ perspective Jamie……….
IMC & COEHS – Joint ProjectHow It Worked Out 1st – The Partnership Itself 2nd – Results for the College & Its Sub-Brand
IMC & COEHS – Joint ProjectThe Partnership Worked very well! Staffing was flexible but also belonged to the College We came to understand position’s and perspectives better and with respect
IMC & COEHS – Joint ProjectCollege Results of Partnership The goal became the Sub-Brand, not numbers, bodies & $$ College had access to all of IMC and they to us Websites and materials could be decided on & developed quickly
IMC & COEHS – Joint ProjectCollege Results of Partnership The Bottom Line for Us: - Enrollment grew along with funds and networks - Maybe not a “village”, but we had a real TEAM
IMC & COEHS – Joint ProjectRESULTS New Grad degree programs in 4 CESA’s Off-campus degree & teacher ed programs with 5 CESA’s, 8 school districts & 5 UW Colleges Sponsored 1st Rural Schools Assoc in Wisconsin history
IMC & COEHS – Joint ProjectRESULTS Real Result: CESA Directors tell schools about us; schools tell others about us Who COEHS/UWO brand spread across Wisconsin
COEHS Webpages Today Academic Programs Collaboration and Outreach Giving Opportunities
COEHS Webpages Today Student Organizations Conferences and Symposia College Profiles
2012 CESA 8 CESA 7 CESA 6 CESA 5