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College of Education & Human Services

College of Education & Human Services

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College of Education & Human Services

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Presentation Transcript

  1. College of Education & Human Services In the Beginning….

  2. Old College Website

  3. Old Dept/Div Website

  4. Old Human Services Website

  5. Old Human Services Website(Cont)

  6. COEHS – Early Efforts 2006: Hired a “web person” = Problems - Not a designer, didn’t know our CMS I was trying to convert experience into “marketing” Limited by lack of knowledge of IMC Better by 2008, but not what I wanted

  7. IMC & COEHS: Collaboration“Sort Of!” Campus initiated IMC Division & Director Aug. 2007 – Director approached COEHS about collaboration Relations were very poor/adversarial at best Neither party understood the other; there was a definite gulf we could not cross

  8. IMC & COEHS – Joint Project 2008: No more collaboration – instead IMC proposed a joint partnership around projects and people Joint hiring of web development and marketing & design specialists Equivalency of time, reviews & funding Still a bit of disconnect around approach, BUT now we could work projects as a team!

  9. IMC & COEHS – Joint Project I will tell you how it worked out for the College, but Jamie Ceman has agreed nicely to fill you in from UW Oshkosh’s IMC’ perspective Jamie……….

  10. IMC & COEHS – Joint ProjectHow It Worked Out 1st – The Partnership Itself 2nd – Results for the College & Its Sub-Brand

  11. IMC & COEHS – Joint ProjectThe Partnership Worked very well! Staffing was flexible but also belonged to the College We came to understand position’s and perspectives better and with respect

  12. IMC & COEHS – Joint ProjectCollege Results of Partnership The goal became the Sub-Brand, not numbers, bodies & $$ College had access to all of IMC and they to us Websites and materials could be decided on & developed quickly

  13. IMC & COEHS – Joint ProjectCollege Results of Partnership The Bottom Line for Us: - Enrollment grew along with funds and networks - Maybe not a “village”, but we had a real TEAM

  14. IMC & COEHS – Joint ProjectRESULTS New Grad degree programs in 4 CESA’s Off-campus degree & teacher ed programs with 5 CESA’s, 8 school districts & 5 UW Colleges Sponsored 1st Rural Schools Assoc in Wisconsin history

  15. IMC & COEHS – Joint ProjectRESULTS Real Result: CESA Directors tell schools about us; schools tell others about us Who COEHS/UWO brand spread across Wisconsin

  16. COEHS WebsiteToday

  17. COEHS Webpages Today Academic Programs Collaboration and Outreach Giving Opportunities

  18. COEHS Webpages Today Student Organizations Conferences and Symposia College Profiles

  19. 2009

  20. 2012 CESA 8 CESA 7 CESA 6 CESA 5

  21. “I have a Dream…”College of Education & Human Services