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SIGNS AND SIGNIFIERS

Explore the significance of signs and signifiers in visual media. This guide examines how various elements, such as facial expressions, body language, and color schemes, convey emotions and themes in films and advertisements. Discover how lighting and shot angles influence the audience's perception, making characters appear vulnerable or powerful. Additionally, learn how objects in visuals can communicate deeper meanings and how font style affects interpretation. Perfect for students and enthusiasts of film analysis and visual communication.

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SIGNS AND SIGNIFIERS

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  1. SIGNS AND SIGNIFIERS WHAT TO LOOK OUT FOR

  2. SIGNIFIES = shows something or means something

  3. Example: A rose signifies love Meaning Sign SIGNIFIES

  4. Facial Expressions • Shows the emotions / mood connected with the character or film

  5. Body Language • Shows the emotions / mood connected with the character or film

  6. Colour Water Sky Calm Sadness Depression Technology Science Cold Frosty Cool For boys Fresh Futuristic BLUE

  7. Lighting • Lighting can create an atmosphere, can highlight certain features, or make something seem special.

  8. Objects • Objects in adverts tell us more about the product / people. They might be used instead of words.

  9. Shot Angle • High Angle shots look down on objects or people making them look small and vulnerable. • Low Angle shots look up on objects or people and make them look tall or powerful.

  10. Font • Size, style and colour of the words gives meaning to the product

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