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THE SWEET TOOTH

THE SWEET TOOTH. Examine Current Situation. Our major competitors are Jamba Juice, Orange Julius, Panera Bread, Starbucks, other small bakeries, coffee, and specialty shops. The economy in edmond is Higher than the national average. TYPE OF BUSINESS. General partnership

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THE SWEET TOOTH

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  1. THE SWEET TOOTH

  2. Examine Current Situation • Our major competitors are Jamba Juice, Orange Julius, Panera Bread, Starbucks, other small bakeries, coffee, and specialty shops. • The economy in edmond is Higher than the national average.

  3. TYPE OF BUSINESS • General partnership • Equally owned and operated by Robert, Una, Aurora, Jordan, Malaki

  4. S.W.O.T Analysis • Strengths- We have competitive prices for higher quality products. Provide outstanding customer service. Small staff with low over head • Weaknesses- Small staff. Limited income for major advertising. New start-up company with little customer loyalty. • Opportunities- Mergers, joint ventures or strategic alliances. Moving into a new market segments that offer improved profits. • Threats- Other well known bakery and smoothies establishments.

  5. Economy Edmond, Ok Economy Last 4 Years • Edmond economy is above national average. Yellow- Edmonds Economy Blue- National Average

  6. Segments & Niches

  7. Demographics • Age-The median age on edmond is 34 years old with 31,673 between the ages of 14 and 44. • Gender- 56% female 44% male • Median income- $66,476 annually (9% higher then the national average). • Ethnicity- 82.1% Caucasian, 5.4% African American, 2.0% Native American, 4.3% Asian, 4.3% Hispanic.

  8. Geographic &Psychographics • Geographics - Edmond is located 13 Miles north of Oklahoma City in the center of the state. City limits: 90 square miles • Psychographics - Mid. to high income. modest lifestyles. High values and morals. 76% of residents recived college degrees.

  9. Target Market • Our Target market is High school and college students between the ages of 14 to 26. Our market approach will be undifferentiated and target all markets with the same plan.

  10. Marketing Mix

  11. Products- At The Sweet Tooth we sale high quality ice cream, coffee, pies, breads and cakes, smoothies, and fruit fondue. • Price- Our prices are cost based. • Place- Our store will be located in Edmond, OK. strategically placed in between the three high schools and University. • Promotion- Our promotion will be a mix of personal selling, Advertising, and sale promotions.

  12. THE END Resources http://www.eeda.com/cgi-bin/index.cgi?name=demographics

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