1 / 10

Survey Research

Survey Research. Survey Research. Structured interview of: Sample of individuals in order to generalize to a larger population Survey modes: Face-to-face Paper-and-pencil RDD telephone Direct mail Internet. Advantages & Disadvantages. Generalizability - external validity

hazelhowell
Télécharger la présentation

Survey Research

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SurveyResearch

  2. Survey Research • Structured interview of: • Sample of individuals in order to generalize to a larger population • Survey modes: • Face-to-face • Paper-and-pencil • RDD telephone • Direct mail • Internet

  3. Advantages & Disadvantages • Generalizability - external validity • Representativeness - unbiased sample • Customizability - wide variety of research questions • Time - 6 months from start to finish • Cost - Face-to-face vs. Telephone vs. Mail • Hard to find facilities and experts • Causality - Non-experimental design

  4. Misconceptions • Single time-point >>> Longitudinal, Panel Designs • Must be face-to-face >>> Can use telephone, mail • Interviewers read questions >>> Self-administered • Individuals as unit of observation >>> Family • Non-experimental >>> Can embed experiments • Atheoretical >>> Can test hypotheses Surveys are a very flexible research technique

  5. Reliability of Survey Research • Stability: • In panel designs, test-retest correlations of same respondents’ answers • Reproducibility: • Open-ended querstions: • Agreement between coders • Internal Consistency: • In testing scales, the homogeneity of items

  6. Validity of Survey Research • Face: • Do items capture concepts? • Content: • Are relevant dimensions represented by indicators? • Convergent: • Are multiple indicators correlated? • Divergent: • Do indicators allow us to differentiate from other concepts? • Do indicators differentiate between distinct concept dimensions?

  7. Stages in Survey Research • General Research Questions • Specific Research Questions • Sampling Design • Questionnaire Development • Interviewer Training • Pretest • Fieldwork - Test • Content Coding • Analysis Computation • Report Writing

  8. Questionnaire Construction • Length: • :30 for telephone, longer for personal/self-administered • Ordering: • Put an easy question first, funnel toward specific • Save sensitive question for the end • Transitions: • Ease them from one section to another • Probes: • Further information, elaboration

  9. Training Interviewers • Two parts: • 1. Basic interviewing skills • 2. Specific interview schedule, questionnaire

  10. Motivations and Barriers • Intrinsic and Extrinsic motivations: • expression, boredom, loneliness, politeness, curiosity, loyalty • Barriers: • Suspicion, fear, inadequacy, privacy, distractions, time to answer, etc. • Overcoming Barriers: • confidentiality, listening, probing, repeating, focus, and practice

More Related