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The Big Green Bus 2008

The Big Green Bus 2008. Change your fuel. Change the world. “…a group of environmental science and engineering students at Dartmouth College in New Hampshire are on a 10-week cross-country road-trip in a school bus modified to run on vegetable oil…” -ABC News.

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The Big Green Bus 2008

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  1. The Big Green Bus 2008 Change your fuel. Change the world. “…a group of environmental science and engineering students at Dartmouth College in New Hampshire are on a 10-week cross-country road-trip in a school bus modified to run on vegetable oil…” -ABC News Sponsorship Presentation – Spring 2008

  2. The Big Green Bus 2008 - Mission Statement The Big Green Bus 2008 promotes the use of sustainable energy through education and example.. As we travel around the country this summer in our International Harvester school bus whose Detroit Diesel engine has been converted to run on waste vegetable oil, we will promote and discuss sustainable living, the viability of alternative fuels, and tangible solutions to local and global energy issues with those we will meet along the way. Our target audience is American consumers: the college students, politicians, corporate leaders, families, and others whose choices determine our environmental impacts - and who have the ability to empower change in their communities and to reform our nation's relationship to energy and resource use. We’re traveling around the country to foster awareness about global energy issues and to create a dialogue about tangible solutions to those problems…. We’ll visit over 30 states and we’ll make over 47 stops

  3. Our three previous trips generated considerable audience interest along the way as well as attractive national media attention for our corporate & institutional sponsors The Big Green Bus 2008 – Trip Objectives • We will use the Big Green Bus as a focal point for promoting high-profile media attention in the communities we visit in an effort to spark a national dialogue. • We will combine the energy and enthusiasm of a motivated grassroots campaign with the resources and power of major corporations who are willing to incorporate sustainable business practices to inspire others to rethink how their choices and actions impact the environment. • We will meet with elected officials and political candidates to create dialogue and demonstrate the importance of environmental issues to voters and consumers during the 2008 election cycle. • We will include quantifiable goals that will allow us to measure our impact, such as website hits, audience counts, pledge counts, letter counts, and a Carbon calculator. • We will maintain a website with photos, journal updates, an interactive map, and vodcasts to document our progress and increase audience accessibility. • We will commit ourselves to living sustainably, as an example for our audience. “Scrounging around in a fast-food restaurant's dumpster for used vegetable oil isn't part of the traditional summer road trip. Then again, neither is a crusade to save the planet, or corporate sponsorship from Paul Newman's charitable brand…” - MTV, July 10, 2006

  4. The Big Green Bus’ 2008 tour route will travel over 13,000 miles and will include more than 47 stops in cities and towns along the way… Chicago Madison Minneapolis Missoula Seattle Portland San Francisco Berkeley Los Angeles Telluride Austin Albuquerque Hanover Boston New York Philadelphia Cleveland Chapel Hill Atlanta New Orleans Houston “… the Bus was parked on the edge of Central Park, where students answered questions from passersby…” - NY1 News

  5. Action plan: • We will reach out to a large audience of Americans by visiting: • Summer Music Festivals and Large Venue Concerts • Food Festivals • Environmental Conventions • Major cities • Summer Camps • Political leaders • Corporate offices In 2008, we will maximize our audience exposure and share concrete suggestions and examples of environmentally-friendly living…

  6. Communications Strategy: Public Outreach • We will use innovative group presentations and bus demonstrations to: • Present concrete suggestions of ways all of us can adopt sustainable practices to reduce our energy consumption • Share real world examples of businesses and individuals that currently use alternative fuels and operate in an environmentally-friendly manner • Working with local grassroots organizations to create localized events with greater turnout The Big Green Bus intends to build on the success of the 2007 Tour to make this summer’s tour more exciting and impactful…

  7. Communications Strategy: Media Outreach • Drawing on experience from previous years, our PR campaign will aim to retain a larger range of audiences by: • Utilizing the 2008 election cycle to increase our visibility by working with politicians to bring attention to environmental issues. • Creating specific media coverage by working with local grassroots networks and their established PR channels. • Use viral marketing and networking tools to tap into an internet audience of millions. For the summer 2008 tour the Big Green Bus will expand the tools we use to measure our audience size and impact.

  8. In 2007, The Big Green Bus received attention in over 40 media outlets and reached an audience of approximately 5 million people….. Past Media Coverage: Selected Print Headlines “Big Green Bus Offers Fuel For Thought” - USA Today “Driving Coast To Coast On Deep Fat Fryers” - The New York Times “The Green Campus” -Newsweek Magazine “Big Green Bus: Roadtrip For The Environment” - ABC News Selected Television, Radio, Web Coverage Good Morning America MTV The Weather Channel National Public Radio Google’s Top 10 Searches The Big Green Bus also received 35,000 website hits over the summer and spoke face to face with over 5,000 people …

  9. Over 13,000 miles fueled by vegetable oil… The Big Green Bus - Itinerary 2008 June Jun 8 - Hanover, NH Jun 9 – Stratham, NH Jun 10 - Washington, DC Jun 11 - Manchester, TN Jun 12 - Manchester, TN Jun 13 - Manchester, TN Jun 14 - Manchester, TN Jun 15 - Manchester, TN Jun 16 – Blue Ridge, TN Jun 17 – Chapel Hill, NC Jun 18 – Chapel Hill, NC Jun 19 – Raleigh, NC Jun 20 – Atlanta, GA Jun 21 – Lake Rabun, GA Jun 22 – Lake Rabun, GA Jun 23 – Bay St. Louis, MI Jun 24 – New Orleans, LA Jun 25 – New Orleans, LA Jun 26 – Houston, TX Jun 27 – Austin, TX July Jun 28 – Austin, TX Jun 29 – Amarillo, TX Jun 30 – Albuquerque, NM Jul 1 – Santa Fe, NM Jul 2 – Santa Fe, NM Jul 3 – Durango, CO Jul 4 – Telluride, CO Jul 5 – Telluride, CO Jul 6 – Moab, UT (Arches) Jul 7 – Moab, UT (Arches) Jul 8 –Bryce Canyon, UT Jul 9 - Travel Jul 10 – Los Angeles, CA Jul 11 – Long Beach, CA Jul 12 – Santa Barbara, CA Jul 13 – Santa Barbara, CA Jul 14 – Big Sur, CA Jul 15 – Carmel, CA Jul 16 – Santa Cruz, CA Jul 17 – Palo Alto, CA Jul 18 – San Francisco, CA Jul 19 – San Francisco, CA Jul 20 – Berkeley, CA Jul 21 – Oakland, CA Jul 22 – Manzanita, OR Jul 23 – Manzanita, OR Jul 24 – Portland, OR Jul 25 – Portland, OR Jul 26 – Rainier, WA August Jul 27- Rainier, WA Jul 28 – Seattle, WA Jul 29 – Seattle, WA Jul 30 – Seattle, WA Jul 31 – Travel Aug 1 – Missoula, MT Aug 2 – Yellowstone, WY Aug 3 – Yellowstone, WY Aug 4 – Yellowstone, WY Aug 5 - Travel Aug 6 – Minneapolis, MN Aug 7 – Minneapolis, MN Aug 8 – Minneapolis, MN Aug 9 – Madison, WI Aug 10 – Milwaukee, WI Aug 11 – Chicago, IL Aug 12 – Chicago, IL Aug 13 – Chicago, IL Aug 14 – Cleveland, OH Aug 15 – Cleveland, OH Aug 16 – Philadelphia, PA Aug 17 – Philadelphia, PA Aug 18 – Philadelphia, PA Aug 19 - New York, NY Aug 20 - New York, NY Aug 21 – New York, NY Aug 22 - Boston, MA Aug 23 – Boston, MA Around the USA in 80 days…

  10. 2007 Sponsors

  11. The Big Green Bus’ goal is to raise $65,000 by June 8th from corporate sponsors, friends and family, and community foundations… Dartmouth College provides significant support to The Big Green Bus Team with financial and other resources… Sources of Support 2007 2008 Budget Grants 14% Corporate Sponsors 62% Dartmouth College 14% Friends & Family 5% Merchandise Sales 5% Total Support: $42,000 All contributions to The Big Green Bus are considered to be contributions to Dartmouth College and are therefore fully tax deductible…..

  12. 2008 Big Green Bus Sponsorship Levels and Benefits • Gold $10,001+ • Gold sponsors are our key sponsors, the cornerstones of our support. They include companies that represent the future of business by recognizing that green practices are profitable both socially and economically. We may recognize these partners in the following manner: • Large logo decal on the Bus or Chase Car • Large logo placement on BGB apparel • Large logo placement on BGB presentation materials • Visits to corporate offices • Logos prominently featured and linked on the BGB website • Acknowledgement during presentations • Silver $5,000+ • Silver sponsors make a significant contribution to the Big Green Bus, thus making our summer tour possible. We may recognize these contributors in the following manner: • Logo decal on the Bus or Chase Car • Logo placement on BGB presentation materials • Visits to corporate offices • Linked on BGB website • Bronze$1-$1000 and in-kind donations • Bronze sponsors are individuals and companies who have been inspired to contribute to an innovative method of addressing environmental issues. They are recognized in the following ways: • Small logo placement on the Bus or Chase Car • Small logo placement on BGB presentation materials • Linked on BGB website The Big Green Bus had 10 corporate and institutional sponsors in 2007….plus over 50 friends and family supporters

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