Core Services Research & Analytics

1. Core Services Research & Analytics Market Research + Technology

5. Domain experts cross-trained on scripting of online questionnaires and data processing on integrated industry platforms, exemplifying Next-Generation capabilities in:

6. Complex scripting, multi-media requirements and special setups like Conjoint, Max-diffs, Interactive designs for the surveys in order to get better response rate, etc. • Consultative approach as well as suggestions for the appropriate survey methodologies • Real time data quality checks (Patterning, Flat-lining, Speeding, etc.) • Manage Translations and implementation for multi-lingual projects • Custom reporting solutions for real-time data visualization • Mobile Optimized survey templates • Script convertor for faster conversion of word questionnaire into Dimensions script file.

7. Experienced programmers with extensive experience in Data Validation, Data Tabulation and Analytics solutions who have worked on various projects. • Excellent knowledge of Market Research & Advanced analytics tools like Quantum, Quanvert, SPSS, Dimensions, SAWTOOTH, VBA Macros. • Familiarity with most of the specialized research tools such as BPTO Simulator, Claims Optimization Simulator, Max-Diff Share Simulator, Discreet Choice Simulator, Jaccard Analysis and Brand Value Creator Analysis (BVC). • Multi-Step Quality assurance. Specialized and dedicated team of professionals who have in-depth expertise in working on simple to highly-complex projects.

8. Datamatics addresses challenges of unstructured data by analyzing and integrating data into a single repository. We provide an integrated Enterprise Business Intelligence framework that addresses information users at every level. We help global organizations to consolidate and transform their vast data assets into actionable information, helping them measure, manage, plan and improve their business activities through:

10. Experienced SPSS syntax and Excel Macro programmers with extensive experience in Data cleaning, Verification, Validation, Data Tabulation, Descriptive Analytics and Advance Analytics solutions. • The Final Data to be checked for flat-lining, patterning, excess don’t know/refused or other quality based issues by applying statistical techniques • Excellent knowledge of Market Research & Advanced analytics tools like SPSS Statistics 18, SPSS Modeler 15, SPSS AMOS 18, STATISTICA 10, and R-stats • Familiarity with most of the specialized research tools such as, Jaccard Analysis, Reward and Penalty Analysis, CHAID, ARIMA, SEM, Decision Tree, Brand Value Creator Analysis (BVC), BPTO Simulator, Claims Optimization Simulator, Max-Diff Share Simulator, Discreet Choice Simulator etc…

11. Using Next-Generation tools towards providing support for informed decisions through intelligent analytics. Additionally, development of simulators for advanced statistical modeling to enable what-if scenario capabilities – created by experienced PhD professionals, having in-depth understanding of analytics.

12. End to End Analytics Capability • Data Management – Prescriptive Analytics – Predictive Analytics – Optimization. • Competency & Skill Set • Strong Domain Knowledge. • Technical Competency – Data/BI Architects, Statistical Modelers. • Thought Leadership in Business Intelligence, Data Management & Predictive Analytics. • Pre built analytical solutions. • Rapid Deployment process and robust proven delivery model. • Scalability – Ability to ramp up quickly.

13. Allows financial analyst to focus on strategic analysis. • User friendly self service reporting interface with prebuilt reports and dashboards. • Improves decision making and increases planning capabilities. • Scalable to a single, complete platform for Performance Management. CFO DASHBOARD • Intelligent crawler for Sentiment Analysis across Social Media Networks. • Adds insights from unstructured media sources for structured analysis needs. • Provides manual categorization and cleaning of data into custom categories. • Customizable dashboards with pre configured set of reports . SENTIPEDE • Enables real time offers and customized promotions. • Prompt understanding of customer behavior and loyalty at initial stage. • Enhanced customer engagement by mapping products to customers. • Provides customized dashboards for customer/product insights. INCSEL • Enables customer segmentation and analytics for targeted promotions • Reduces customer churn and improves loyalty • Customer Life Time Value helps see the value that a customer brings to the company and group them accordingly enabling better decision making. Customer Analytics

15. Preparing raw data using versatile smart tools that offer the flexibility to capture data from varied inputs (paper, audio or video) into pre-defined multi-lingual electronic templates. An integrated workflow also ensures seamless data preparation across the following processes:

16. Online workflow solution & one-stop project management system for projects executed through scanning way Takes scanned images as input Facilitates scrutiny, open-ended coding & punching using scanned images Automatic status update for each stage of the process Converting the final output in the format desired by the client such as :- Flat ASCII Quantum ASCII Microsoft Excel – CSV, tab delimited Microsoft Access DBF We provide added services such as Data audit Data comparison Online Data Entry Customized reports (as per requirement) Customized tools Scanning

18. … analyze the complex behavior of your current and potential buyers… Our open ended coding team transforms the verbatim into meaningful information and insight which influences the companies to take valuable and profit oriented decisions. Experienced professional coders responsible for translating customer opinions, ideas and recommendations into coded data. Certified healthcare coders are trained in the anatomy and physiology of the human body and disease processes in order to understand the etiology, pathology, symptoms, signs, diagnostic studies, treatment modalities, and prognosis of diseases and procedures to be coded. Multi-lingual verbatim coding including French, German, Italian, Spanish, Russian, and Indian dialects

20. Worked on Direct Interviews, Dyads, Triads, Group Discussions and Link studies. • Capability of turning around transcripts for 50-75 hours of audio duration within a span of 48 hours! • Regional languages include standard languages like Hindi, Guajarati, Marathi, Bengali, Tamil, Telugu, Kannada, Malayalam, Punjabi and non-standard languages such as Oriya, Assamese, Bhojpuri, Haryanvi etc. • International languages include US/UK/Australian English, European languages etc. • Serviced clients in the US, Europe, Australia and India-All English accents • Serviced clients in far east Asian, European and Middle east countries-Spanish, French, German, Italian and Arabic. • Serviced many domestic clients in almost all regions in India

21. Greater insights attained through creative visualization and interaction along with dynamic updates, real-time reporting and hot alerts. Our Data Visualization offerings include:

22. Datamatics’ team of Data + Technology experts has empowered global organizations with enhanced automation of their information management initiatives. This has resulted in improved quality, reduced turn-around-time and significant cost savings. Our experience in embedded engineering helps us build and deploy unique mobile applications across mobile platforms for enterprise mobility. Our Enabling Service offerings span:

23. Our experienced PMP certified project managers ensure complete coordination, communication & reporting, allowing you to focus on your core competencies. Our highly transparent engagement model clearly identifies accountabilities, escalation points and hand-off thresholds for the smooth management of large, multi-location information capture & analytics initiatives. Additionally, our global delivery organization provides multi-lingual support using native speakers, for your multi-country requirements. We support managers with:

25. 2011 2011 2010 2010 2011 2011 Featured amongst the Global Top 10 Mid-Tier Industry Specific BPO Service Providers in the Global Services 100 list Ranked amongst the Global Top 20 Financial Management Service Providers by IAOP Datamatics, along with its client Blue Star won CSI 2011 Award for ‘Excellence in IT’ Featured amongst the Global Services 100 List Global HR Strategy Award & HR Leadership Award at Asia's Best Employer Brand Awards Recognized as the ‘Best Software Company’ in Gujarat by GESIA

26. 2011 2012 2012 2011 2012 2012 Recognized as the ‘Highest Employment Generator-Gujarat’ by GESIA Featured amongst the Top 100 best companies to work for Recognized by Gartner  in reports "Hype Cycle for Open Source" and "Hype Cycle for ICT in India" Featured amongst four categories in the Global Services 100 List Recognized as the ‘Best Software Company’ in Gujarat by GESIA Won four prestigious awards at the WORLD HRD CONGRESS

27. Our Products Tagcloud Enhance your qualitative process by integrating transcription and first level qualitative analysis in one application, thereby spending more time on core research activities i-CAT Intelligent categorization to manage and process your unstructured /open end data i-MARK Digitized data capture (data punching) of pen and paper based survey SENTIpede SENTIpede™ is an intelligent crawler for Sentiment analysis across Social Media networks. A collaborative blend of man and machine SENTIpede™ adds Insights from unstructured media sources for structured research needs

28. Thank YOU www.datamatics.com