AUTOMOTIVE INDUSTRY “Financial analysis” Albert Alarcón Jose Carlos Contreras Albert Sueiras
Clive’s comments • Good summary of industry • Perhaps more graphics • Consider the real issues. Honda improving but Ford in trouble. • GP% all moving in right direction • 2010 ratios better. • Could conclude that industry is in recovery! • Good conclusions
Automotive production evolution • Until 2005, the U.S.A. was leading the world in total automobile production. • In 1929 before the Great Depression, the world had 32,028,500 automobiles in use, and the US automobile industry produced over 90% • At that time the U.S. had one car per 4.87 persons. • In 2006, Japan narrowly passed the U.S. in production and held this rank until 2008. • In 2009, China took the top spot with 13.78 million units produced. • With 18.3 million units produced 2010, China produced nearly twice the amount of second place Japan (9.6 million units), the U.S. trailed in place 3 with 7.8 million units.
TOYOTA • Type: Public company • Industry: Automotive, Robotics, Financial services • Founded: August 28, 1937 • Founder: Kiichiro Toyota • Headquarters: Toyota, Aichi, Japan • Area served: Worldwide • Key people: Fujio Cho (Chairman and representative director) • Akio Toyota (President and representative director) • Products: automobiles • financial services • Employees: 317.734 • Parent: Toyota Group • Divisions: Lexus • Scion • Subsidiaries: 522 (Toyota Group) • HinoMotors, Ltd.
HONDA • Type: Public company. • Industry: Automotive, Aviation. • Founded: 24 September 1948 • Founder(s): Soichiro Honda, Takeo Fujisawa • Head quarters: Minato, Tokyo, Japan • Area served: Worldwide. • Key people: Takanobu Ito (President, CEO, & Representative Director) • Products: Automobiles, Motorcycle, Scooters, ATVs, Electrical Generators, Water pumps, Lawn and Garden Equipments, Tillers, Outboard Motors, Robotics, Jets, Jet Engines, Thin-fillm solar cells. • Employees: 179,060 (2011) • Subsidiaries: Acura, Honda Aircraft Company.
AUDI • Type: Private company • Industry: Automotive Industry • Founded: Zwickau, Germany (16 July 1909) • Founder: August Horch • Headquarters: Ingolstadt, Germany • Number of locations: Germany, Hungary, Belgium, China, India and Brazil • Area served: Worldwide • Key people: Rupert Stadler (Chairman of the Board of Management), Wolfgang Egger (Head of Design). • Products: Automobiles and Engines. • Employees: 46,372 • Parent: Volkswagen Group • Subsidiaries: Audi do Brasil e Cia (Curitiba, Brazil) • Audi Hungaria Motor Kft. (Györ, Hungary) • Audi Senna Ltda. (Brazil)
BMW • Type: Joint-stock company. • Traded as FWB: BMW • Industry: Automotive industry • Founded 1917 • Founder(s) Franz Josef Popp. • Headquarters: Munich, Germany • Area served: World wide • Key people: Norbet Reithofer (CEO), Joachim Milberg (Chairman of the supervisory broad) • Products: Automobiles, motorcycles, bicycles. • Employees: 95,450 (end 2010) • Subsidiaries: Rolls-Royce Motor Cars Husqvama.
GENERAL MOTORS • Industry: Automotive • Founded: September 16, 1908 • Founder(s): William C. Durant • Headquarters: Renaissance CenterDetroit, Michigan, United States • Area served: Worldwide • Key people: Daniel Akerson (Chairman and CEO) • Products: Automobile • Employees: 209,000 • Divisions: Chevrolet, Buick, Cadillac • GMC Subsidiaries: OnStar,Adam Opel AG, GM Holden Ltd,GM Financial, General Motors UK Ltd, GM Korea, General Motors do Brasil.
FORD • Industry: Automotive • Founded: June 16, 1903 • Founder(s): Henry Ford • Headquarters: Dearborn, Michigan, U.S. • Area served: Worldwide • Key people:William C. Ford, Jr.(Executive Chairman), Alan R. Mulally (President & CEO) • Products: Automobiles • Services: Automotive finance,Vehicle leasingVehicle service • Employees: 164,000 • Divisions:Ford, Lincoln. • Subsidiaries: Automotive Components Holdings, Ford Credit, Troller, Ford of Europe, Ford do Brasil.
Conclusions • As a consequence of the results obtained and looking all the graphs, we have arrived at the conclusion that the most profitable, efficient and stable is AUDI. • Despite the current crisis, their sales haven’t decrease as the others and they are still at the top. • Now they offer the product with higher quality maintaining the same fixed costs.
Conclusions • We decided the other company that we could invest would be General Motors. • Despite is not the most financially stable company, we appreciate the huge positive evolution that they have achieve from 2009 to 2010, and this tendency can be continued in a long term. • This change can be caused from a good decision of the managers.