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Strategic approach of spa development

This presentation by János Schwertner, an expert in regional development, focuses on the strategic approach to spa development in Hungary. With 180 spas catering to millions of tourists annually, the significance of developing a cohesive strategy is highlighted. János emphasizes the importance of collaboration, education, and research in enhancing spa services. The goal is to create a conscious spa culture that fosters economic growth, job creation, and improved health outcomes. This work aims to unify local policies and strengthen the tourism sector around Hungary’s rich thermal resources.

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Strategic approach of spa development

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  1. Strategic approach of spa development Schwertner János expert University of Szeged Coolung Cubes opening conference Novi Sad – Újvidék 2013. április 30.

  2. Introduction Területfejlesztési szakértő vagyok Kistérségek Fejlesztéséért Tudományos Egyesület elnöke - Academic Society for the Development of the Micro-regions Our non-governmental organization was founded in 1997 for the purposes of: • Education > Research > Publications to help regions and experts in spatial planning We organise the regional planners congress every year where we give the Regional Planner Award founded by us. We have co-operations with many NGO’s in Vojvodina since 2005. e.g. Zöld Sziget - Zeleno ostrvo (Ada) Than Fivérek Értelmiségi Kör - Društvo intelektualaca Braća Than - Bećej

  3. Questionsand answers • Why is spa developing our goal? • Why should we develop? • Why develop together? • Why create strategy? • What results can be expected?

  4. Why is spa developing our goal? • 180 spas and thermal baths in Hungary (in which 74 certified) • 8.3 million medical treatment in Hungarian spas • most touristic towns in Hungary have spa

  5. Why is spa developing our goal?

  6. Why is spa developing our goal? • 23-24,5 million visitors in Hungarian spas each year • 19,5 % of guests use medical tourism • annual revenue 50 billion HUF (2008) • number of employments 8500 people • tax income: 18 billion HUF / year

  7. Why should we develop? thermal waters in europe

  8. Magyarország termál- és gyógyfürdői

  9. Why should we develop? Reactive oil well in Hungary

  10. Why should we develop? • good experiences • operation • usage • Hungarian know-how • common development demand • more foreigner guests in spas especially close to borders

  11. Why develop together?

  12. Why develop together?

  13. Why develop together?

  14. Why develop together? This development connect every generation together!

  15. Why create strategy? • subregion • county • region local cohesion and identity • government • EU programming = message outside inside

  16. Planning documents • ENSZ Termál Projekt 1973 – 1976 • Széchenyi Terv (2000-2004) • Nemzeti Turizmusfejlesztési Stratégia (NFT-ben) 2004-2006 • Országos Egészségturizmus Stratégia (2007) • Országos Területfejlesztési Koncepció • Új Magyarország Fejlesztési Terv (2007-2013) • Országos Fejlesztési Koncepció • Országos Területfejlesztési Koncepció – társadalmi egyeztetési folyamat

  17. New Széchenyi Plan 7 programs Gyógyító Magyarország –Egészségipari Program two priority: health industry tourism, thermal-health industry 1800 billion HUF in which 1000 billion through tenders, 800 billion for highlighted projects

  18. Egészségipari Program expectations: creating jobs, strenghtening SME-s, economic growth, decreasing inequalities, better health condition for the population, intensify education, decreasing energy dependence, sustainable development

  19. What results can be expected? - common local spa strategy - clear communication of spa-services - present of settlement programs (spas are not „islands”) - common services and marketing - coordinated local policy

  20. What results can be expected? Forrás: NAV - OTP

  21. What results can be expected? white and red winegastronomy cold – warm waterspa culture Main goal is creation of conscious spa culture!

  22. Thank you for the kind attention! Have a good discussion! schw.j@t-online.hu

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