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MODULE 18: DESIGN 2

MODULE 18: DESIGN 2. THE DOMINANT ELEMENT IS A READER ENTRY POINT AND DIRECTS EYEFLOW. THE DOMINANT ELEMENT DRIVES THE PLACEMENT OF AN EYELINE. SECONDARY ELEMENTS ARE GROUPED AROUND THE DOMINANT. The DOMINANT ELEMENT should be placed on the spread first. Design 2. 1. 2. 3.

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MODULE 18: DESIGN 2

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  1. MODULE 18: DESIGN 2

  2. THE DOMINANT ELEMENT IS A READER ENTRY POINT AND DIRECTS EYEFLOW. THE DOMINANT ELEMENT DRIVES THE PLACEMENT OF AN EYELINE. SECONDARY ELEMENTS ARE GROUPED AROUND THE DOMINANT. TheDOMINANT ELEMENTshould be placed on the spread first. Design 2 1 2 3

  3. 8 5 6 7 1 2 3 4 Design 2 1 2 3 STEP ONE: Begin by establishing the margins and column guides. Eight columns are used.

  4. Design 2 1 2 3 STEP TWO: Following the column guides, the dominant photo is the first element placed on the spread.

  5. Design 2 1 2 3 STEP THREE: The dominant photo guides the placement of an eyeline, linking the pages into a spread.

  6. Design 2 1 2 3 STEP FOUR: The dominant photo strategically guides the eye into the headline and story module.

  7. Design 2 1 2 3 STEP FIVE: Secondary photos are placed around the dominant, maintaining columns and spacing.

  8. Design 2 1 2 3 STEP SIX: Captions are placed to the outside, within the column guides and adjacent to the photos.

  9. Design 2 1 2 3 FINAL RESULTS: Guides, margins, eyeline and column disappear leaving effectively-organized content.

  10. Design 2 1 2 3 VARIATIONS: In the time it takes to build two templates, eight can be created.

  11. Design 2 1 2 3 VERTICAL: The dominant module becomes a vertical shape for these variations.

  12. WHITE SPACE IS VERY POWERFUL. PLANNED WHITE SPACE ORGANIZES THE DESIGN. WHITE SPACE IS EFFECTIVE FOR ISOLATING OR FRAMING CONTENT. UNPLANNED WHITE SPACE WEAKENS THE DESIGN. PLANNED WHITE SPACEadds unity, movement and emphasis to a design. Design 2 1 2 3

  13. Design 2 1 2 3 RAILS frame the left and the right sides of the story for emphasis. The headline acts as a BRIDGE.

  14. Design 2 1 2 3 VERTICAL AND HORIZONTAL: Rails run in both directions, isolating and emphasizing content.

  15. A TEMPLATE IS AN ELECTRONIC PROTOTYPE OF THE DESIGN. TEMPLATES PROMOTE CONSISTENT STORY AND CAPTION SIZES. TEMPLATES ESTABLISH CONSISTENT USE OF GRAPHICS. A TEMPLATEfor each section is a plan everyone can follow for consistent designs. Design 2 1 2 3

  16. Design 2 1 2 3 TEMPLATES are designed to promote consistency, not force a single design to be used for a section.

  17. Design 2 1 2 3 VARIATION: Although a template is used, these two spreads are built around the content.

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