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Introduction to e-Commerce

Introduction to e-Commerce. Dr. Michael D. Featherstone January 2009. Cases. STEP 1 – READ THE CASE STEP 2 – READ THE CASE AGAIN.

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Introduction to e-Commerce

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  1. Introduction to e-Commerce Dr. Michael D. Featherstone January 2009

  2. Cases STEP 1 – READ THE CASE STEP 2 – READ THE CASE AGAIN Having said that, case analysis is not about merely reading the case, but about thinking about the case. Of course, if you haven’t read it your going to have a difficult time thinking about it. “Reading is never the primary resource of the case analysis. Reading is merely an instrument directed by the thought process that makes meaning from the text” (The Case Study Handbook, Ellet 2007, p.20).

  3. Cases STEP 3 – EMPLOY A FRAMEWORK TO HELP YOU ANALYZE THE CASE • Here is a framework I would like you to use. • Outline the… • FACTS • ISSUES • Then write your analysis in a paragraph format • YOUR ANALYSIS

  4. Cases • Case – We Googled You- date – IME375 section 01. The facts in this case are: • Fact 01 • Fact 02 • Fact 12 I think the key issues in this case are: • Issue 01 • Issue 02 • Issue Analysis of the this case: After several hours of contemplation regarding this case I feel that etc, etc, etc.

  5. Cases STEP 4 – CONSIDER THE CASE ANALYSIS AS A PROCESS • How do you know when to conclude study of the case? • When you understand it? Not exactly. • When you are familiar with the information in the case AND when you have come to a conclusion about the main issue AND you have evidence showing why your conclusion is reasonable AND you have thought about other possible conclusions and you can document why yours is preferable.

  6. Cases STEP 4 – CONSIDER THE CASE ANALYSIS AS A PROCESS Point of View You should adopt the point of view of the protagonist. Put yourself in his or her situation. In ‘We Googled You’ Fred’s dilemma should become your dilemma. You might consider Fred’s strengths, his responsibilities (to the entire company) and his blind spots.

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