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Boosting KFC Engagement: Hot Shots Box Meal Campaign via Mobile Platform

We partnered with KFC to enhance their outreach through the innovative Mobile Platform on Adshel 2.0. This campaign focused on encouraging consumers to visit local KFC outlets by providing instant GPS directions through interactive tags on posters. The results were remarkable, with nearly double the per-panel interactions compared to a prior campaign that lacked a call to action. This approach not only increased engagement but also made it the third most successful campaign on the Mobile Platform since its launch, effectively driving foot traffic to KFC locations.

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Boosting KFC Engagement: Hot Shots Box Meal Campaign via Mobile Platform

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  1. KFC, Hot Shots Box Meal Using the Mobile Platform on Adshel 2.0 to direct consumers to KFC outlets Background. We have worked in partnership with KFC for many years to make sure their long-term holding is working as effectively as possible. With the new Mobile Platform there was an opportunity to bring a new dimension to their ongoing proximity campaigns. Results.The campaign received almost double the per panel interactions vs. a similar campaign with “map directions” that had no call to action on the poster, and was the third most popular campaign on the Mobile Platform since launch. Idea.To use the Mobile Platform to give customers instant directions to their local KFC outlet, using GPS data. The poster creative carried a call to action close to the interactive tags, prompting people to tap for directions.

  2. KFC, Hot Shots Box Meal Campaign details On tapping the NFC tag or scanning the QR code at the side of the poster, GPS tracking picked up the location of the phone and sent a map of the nearest KFC outlet.

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