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Giorgio Armani. By: Amy Avarell. 1961 - 1974. Born in 1934 Went to Milan University 1964 Studied fabrics and textiles 1961- 1970 Worked for company “Hitman” 1974 Introduced his own label on Menswear. Popular Fashion Since Armani Started Business. 1970s “Disco look”
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Giorgio Armani By: Amy Avarell
1961 - 1974 • Born in 1934 • Went to Milan University • 1964 Studied fabrics and textiles • 1961- 1970 Worked for company “Hitman” • 1974 Introduced his own label on Menswear
Popular Fashion Since Armani Started Business • 1970s “Disco look” • 1980s “Neon colors” • 1990s “Casual Look” • 2000s “Retro Look”
1975 - 2000 • 1975 Launched women’s line • 1981 Opened first store • 1996 Armani became popular • 2000 Added makeup to line
1900’s Men’s Fashion • The “Lounge look” • Waist Coat • Trousers that were narrow
Where the world was at • 1970- Recession • 1980- Oil Glut, Market Crash, Iran Contra Affair • 1990s- Internet becoming popular • 2000s- Y2k, Sept 11, U.S went over to Iran • Today- Still in Iran, BIG Recession, Tech Savy
2000-2007 • 2001 Most successful designer • 2007 Broadcast runway show on internet • Designed sports wear • Created colognes and perfumes
Inspirations • People!!
What Armani is known for • Won awards • Crisp and dynamic lines • Ban BMI • Broadcasted fashion show on cell phones
Today • Owns over 2 thousand boutiques • Most successful designer • Placed 6th among the richest in Italy