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Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com , PO Box 274, Peterborough, NH 03458

Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board and Staff Development, and Development Planning. Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com , PO Box 274, Peterborough, NH 03458, 1.866.229.2422.

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Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com , PO Box 274, Peterborough, NH 03458

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  1. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board and Staff Development,and Development Planning Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, PO Box 274, Peterborough, NH 03458, 1.866.229.2422

  2. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning LEADERSHIP GIVING Presented by: Katie Gardella, Prosper Fundraising Strategies Stacy LeBaron, Merrimac River Feline Rescue Society Susan Ruderman, Animal Rescue League Boston Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  3. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning What is Leadership Giving? A systematic program by which an organization educates, motives, and rewards its most generous donors thereby building loyalty and increased giving Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  4. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Who Are These People? Those who display a deeper commitment to the organization through thoughtful, increased support Mission, Vision, Values based giving Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  5. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning And Where Can I Find Them? Your Database! A word about the wealthiest people in town… Connection, Concern, Capacity Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  6. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Why is Leadership Giving Important? Competition Long term health of organization Individuals make up the bulk of giving in the U.S. Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  7. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning The Cycle of Giving Identification Information Inform Involve Investment Stewardship Deepening Relationship Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  8. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning What Do I Need to Start? Database Qualified prospects Case for support/Strategic Plan Person or persons to make consistent contact Plan for what you would like to accomplish Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  9. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning The $1,000+ Giving Club: The Threshold to Philanthropy Creating a major gifts club is the first step in creating a true major gifts program. With the proper treatment, today’s $1,000 donor will be tomorrow’s $10,000 donor Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  10. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Naming Your Club Names can be generic or they can be specific to the organization: founder of the organization benefactor notable community figure or asset. Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  11. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Name Your Club Sample generic names include Leadership Circle Founder’s Society Director’s Circle Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  12. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning katie tyler leadership circle Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  13. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  14. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Giving Levels At most organizations, $1,000 is the entry level gift for a major donor giving club It makes sense to do a little research in your community to see what similar organizations consider the entry “club level” gift Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  15. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Giving Levels Check websites of other organizations to see what they consider an entry level major gift If most organizations in your area are already raising gifts of $1,000 or more, it’s likely that you will be able to start at that level as well Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  16. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Giving Levels Create a ladder of levels Don’t stop at the $1,000 level! Most organizations use the following ladder: $1000-$2,499 $2,500-$4,999 $5,000-$9,999 $10,000+ Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  17. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Benefits Every level of your giving club needs special benefits attached to it Offering benefits is a nice way to thank and cultivate donors and may be a secondary reason a donor decides to join your giving club Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  18. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Benefits Philanthropic donors do not give solely based on benefits. They give because they believe in the mission of the institution. When thinking about benefits for this group of people, think about perks that are mission based and will help you advance the relationship with the donor. Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  19. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Amber Giving Circle Benefits $1,000-$2,499 Invitation to special events and special newsletter. Recognition in print, and on website $2,500-$4,999 All of the above plus lunch with CEO $5,000-$9,999 All above benefits plus dinner with CEO and Board Chair $10,000+ All above benefits plus table at annual Hairball fundraising gala Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  20. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Creating Your Prospect List Frequency of giving How often does a donor give? Longevity of giving How long has a donor been a member. Has he/she upgraded their support consistently? Size of last gift Has the donor given a gift of $500 or more? Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  21. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Creating Your Prospect List All donors who have given $500+ every year for the past five years All donors who have given $500+ every year for the past three years OR (if these do not return a good sized list) All donors who have given $250+ every year for the past three to five years Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  22. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Creating Your Prospect List Have a “rolodex” party Ask Board members/volunteers to think of contacts who might be interested Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  23. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Creating Your Prospect List The number of prospects will depend upon the amount of staff time dedicated to the major gifts effort 25% of time = 50 prospects 50% of time = 100 prospects 100% of time = 200 prospects Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

  24. Prosper Fundraising Strategies Specializing in Major Gift Fundraising, Board andStaff Development, and Development Planning Now What Do I Do? Market giving club on web, in newsletters, and in annual report Send out solicitation letters to prospects Hold quarterly cultivation events Prioritize list and start calling! Katie Gardella, President, www.prosperfundraising.com katie@prosperfundraising.com, 1.866.229.2422

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