1 / 16

Welcome to Marketing

Welcome to Marketing. The Purpose of a Business Peter F. Drucker (2001). “There is only one valid definition of business purpose: to create a customer ”. The Purpose of Marketing. The development of strategies and tactics that will identify, interest, attract and keep customers.

hedy
Télécharger la présentation

Welcome to Marketing

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. WelcometoMarketing

  2. The Purpose of a BusinessPeter F. Drucker (2001) “There is only one valid definition of business purpose: to create a customer”

  3. The Purpose of Marketing The development of strategies and tactics that will identify, interest, attract and keep customers

  4. Advertising Brand Management Business Development Buyer Copywriting eCommerce Market Research Media Buying Media Planning Public Relations Retailing Sales Marketing Careers

  5. Marketingat Bryant College

  6. Dan DaCostaon CONSUMER BEHAVIOR

  7. Katie Connellyon MARKETING RESEARCH

  8. Sarah O’Learyon ADVERTISING

  9. Kim Vandenbulckeon BUSINESS to BUSINESS MARKETING

  10. John Garciaon PERSONAL SELLING

  11. Sally Andereron SERVICES MARKETING

  12. Loredana Albaceteon INTERNATIONAL MARKETING

  13. Dayami Changon MARKETING POLICY & PROBLEMS

  14. Charlotte Andrikidison INTERNSHIPS

  15. Joe Dabrowskion STUDENTS IN FREE ENTERPRISE(SIFE)

  16. Thank you for coming today.We hope to see you all in the Fall.

More Related