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FROZEN MEAL PROGRAM

FROZEN MEAL PROGRAM. Summary. Global Distribution Strategy. Distributor Headquarters. Sysco Personnel Changes Keep Delaying this Meeting U.S. Foods Meeting Tentatively Schedule for End of April UniPro Had Meeting March 26 – 27 Verbal Approval – Awaiting Vendor Agreement F.A.B

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FROZEN MEAL PROGRAM

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  1. FROZEN MEAL PROGRAM Summary

  2. Global Distribution Strategy

  3. Distributor Headquarters • Sysco • Personnel Changes Keep Delaying this Meeting • U.S. Foods • Meeting Tentatively Schedule for End of April • UniPro • Had Meeting March 26 – 27 • Verbal Approval – Awaiting Vendor Agreement • F.A.B • Had Meeting March 27 • Received Approval – Vendor Agreement sent to F.A.B.

  4. Distributors • Martin Brothers • Talked with Doug Coen re. UniPro Approval – Awaiting Next Steps to get Product Stocked • Gordon Food Service (GFS) • Filled out RFP in November • Followed Up Last Time 4-2-12 – Still in Process – Personnel Changes Here Too • Reinhart TN • Original Contact No Longer There – Nor Secondary Contact • Have Call Into Healthcare Dept. to get New Contact

  5. Brokers • Autry & Associates • Waiting for Associates Meeting to See if They Want to Represent Line (VA, WV) (Healthcare Emphasis with RD) • Excel Marketing • Signed Agreement for (ND, SD, MN) (Healthcare Emphasis with RD’s) • Wolff Group • Turned Line Down – Too Much M&A Activity to Take on Pioneering Line (Full Service) • Hockenberg – Newburgh • Still Working on Meeting with Joel Smith to Discuss Line – They Have Just Opened Two More Branches (IA, NE, MO, KS, WI, IL) (Full Service)

  6. Providers • Wesley Life • Two Previous Meetings Canceled - Rescheduling • Easter Seals • Great Plant Tour in OH • Was to Move to Next Steps Week of 4/2/12 – Delayed One Week • OneHarvest • Using Golden Cuisine in Same Warehouse – Good Contact as They Expand Nationally • Co-Op Food Sales • Wanted Larger Entrees Only on the Cheap – Not a Good Fit • ASA Lead Follow Ups

  7. Other • Whole Foods Market Place • Initial Contact Regarding Des Moines Store Opening • Midwest Group in Chicago • Invited us to Vendor Fair the Day of – Was in Atlanta • Jason Handleman – Midwest Contact for Prepared Foods Will Contact us When in Des Moines Next – Interested in Talking with us.

  8. Marketing • Direct Mail Marketing Campaign to MOWAA • Email Blast to Mom’s Meals Database • Website presence for Frozen Line • Back Door Log In for Brokers to Access Pricing, Programs, Presentations • Double Brokerage for First 180 Days of Contract to Incentivize Sales

  9. Forecast 2012

  10. Challenges • Box Delays • Label Delays • Component Changes • New Logo Design • Design of Collateral Material • New Software System (Priorities) • Ohio Plant Opening (Priorities) • Broker Community in Drastic M&A mode – not interested in pioneering lines • Distributor Headquarter & Distributor Personnel Changes

  11. Thank You

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