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Spring 2011 European Tours Proposal

The Spring 2011 proposal by Ellen Latsky of Quest Specialty Travel aims to revolutionize European tours by focusing on significant experiences, educational opportunities, and meaningful cultural exchanges. With safety as a top priority, we analyze market trends to cater to a diverse range of travelers, particularly those aged 45-65. Our tours will utilize local transportation, feature local guides, and maintain reasonable pricing. From adventure biking in Mallorca to enriching cultural trips, our goal is to provide unforgettable experiences while preserving QST values.

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Spring 2011 European Tours Proposal

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  1. Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us...learn from the world"

  2. Tour Development Goals • Focus on significant experiences • Preserve QST values • Price tours reasonably • Create learning opportunities • Offer local guides • Provide experts

  3. Tour Strategy Objectives • Provide low cost tours • Use local transportation • Provide educational experiences • Have meaningful cultural exchanges • Utilize local knowledge of geopolitical history • Provide tours for different physical abilities Aim Higher

  4. Focus Group Data Analyzed

  5. Focus Group Analysis-Trends • Trends for American Tourists • Concern for safety a high priority • Middle East and Asian travel less popular • European destinations more popular than Pacific Islands • Trip destination correlated to trip length

  6. Focus Group Analysis-Findings • Major Findings by Age • 18-35 - look for adventure • 36-49 - seek culture experiences • 50-75 - desire to be safe and comfortable • 45-70 - travel more than other age groups combined

  7. Focus Group Analysis-Conclusions • General Conclusions • Stress safety issues and concerns • Target tours for 45-65 yr. olds • Target economic travelers of all ages • Expand adventure tour offerings

  8. Mediterranean Islands Bike TourMallorca Spain Travel for 135 miles over 6 days from Palma to La Puebla A view of the beach along the north side of Mallorca near the village of Alcudia.

  9. On-line Survey Results

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