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Global Hindu Electronic Networks

Global Hindu Electronic Networks. Introducing World’s First and Only Comprehensive Hindu Mass Media Company. GHEN Vision. To propagate the ancient Hindu vision of “ Vasudhaiva Kutumbakam ” - Entire Universe is one family using state of the art communications tools

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Global Hindu Electronic Networks

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  1. Global Hindu Electronic Networks Introducing World’s First and Only Comprehensive Hindu Mass Media Company

  2. GHEN Vision • To propagate the ancient Hindu vision of “Vasudhaiva Kutumbakam” - Entire Universe is one family using state of the art communications tools • To facilitate the Hindu ideal, “Taamaso Ma Jyotirgamaya”, “Lead me from Darkness to Light” • To combine a Great Cause with Smart Business practices

  3. GHEN Mission • Be the first Hindu mass media company and e-Commerce portal in the world • Create dynamic and growing religious and lifestyle content targeted towards every demographic subgroup blended with Hindu focused merchandise. • Use state-of-the-art technology to build an active and engaged online Hindu community that is a well focused hub for information and commerce • GHEN will be the premier information provider for all Hindu dharma and India (Bharat) related information in the world

  4. What is GHEN • Started with mailing lists in 1989, first web site in 1994 • A well planned focused hub of Hindu and India related information and commerce • The only mainstream, active, Hindu online community • Recognized as an undisputed leader in its class • Started as a non-profit project of Hindu Students Council, now a for-profit company, being incorporated • Focus on issues that are most important to Hindus and provide interactive services, peer support and provide end users with online access to experts • Growth through collaboration with content and technology partners

  5. HinduNet.org (April 1994) Main hub of all the Hindu content, events, news, community features etc. HinduKids.org (May 1999) A portal for Hindu kids HinduWomen.org (November 1999) A portal for Hindu women HinduWeb.org (May 1999) Free Hindu websites for individuals and organizations (over 770 reserved, over 300 active) Free Web based e-mail HinduLinks.org (May 1999) Reviewed links to other Hindu sites, about 1100 reviewed, over 500 to be added GHEN Active Sites :Portal Sites

  6. GHEN Active Sites : Interest Areas • HinduBooks.org (Formal, May 1999) • Complete Text of over 75 Hindu books online with 15 more in the pipeline • Bhajans.org (1998, Domain May 1999) • Hindu spiritual music • Vivaaha.org (August 1999) • Personals and Wedding with info on Hindu marriage ceremony • MandirNet.org (June 1996, Domain May 1999) • Directory of Hindu temples, history, archeology, events, news, announcements from around the world

  7. GHEN Active Sites : India Related • FreeIndia.org (August 1997) • Basic information, history, independence movement, biographies, Amar Chitra Katha(*) comics • BharatDaily.org (December 1999) • News and current affairs • BrightIndia.org (GHEN Site April 2000) • E-zine for a resurgent India • Panchjanya.com (September 1999) • Second largest circulating weekly newspaper in Hindi(*) Contract Ended, July 2000

  8. GHEN Active Sites : Corporate Sites • Ghen.org (January 2000) • Ghen.net • Corporate Information • Common programs to all sites • Forums • Chat • Personal Pager • Search Engine • Real Server • etc.

  9. GHEN Awards (partial list)

  10. GHEN Citations (partial list) Dozens of Other Publications

  11. GHEN Today

  12. Hindus and Internet • There are about 1 billion Hindus in the world, or 16% of world population • Our definition of Hindus include Jain, Buddhist and Sikh, the total population of all these faiths is about 1.4 billion • There are over 4 million Hindus in US, most affluent minority

  13. Bharatiya Vidya Bhavan - Books Periplus Books, LLC India Book House Publishers (*) (*) Contract Ended, August 2000 Ramakrishna Matham (Mylapore, Chennai) : Books American Institute of Vedic Studies : Books Content Partners

  14. Dr. David Frawley : Books, Column Dr. Gangadhar Choudhary : Books Sh. Bansi Pandit : Books and Forum Prof. Subhash Kak : Books, Column Dr. Satishkumar Modh Column Dr. A. V. Shreenivasan : Books, Forum Mr. Sudheer Birodkar : Books Prof. Lata Jagtiani : Column Dr. Krishna Bhatta : Column, Book Plus, several others Content Partners : Authors

  15. Content Partners • Rambhau Mahlgi Prabodhini, Mumbai India : BrightIndia, news, current events • Hindu Vivek Kendra, Mumbai, India : News, current events • Prajna Bharati, Hyderabad, India : News, current events • Panchjanya : New Delhi, India, Hindi weekly • Organiser : New Delhi, India, English weekly (*)

  16. Technology Partners • Praja.com • Events planning • thePlunge.com • Personal Events (Birthday, weddings etc. planning/websites) • Odigo • InstantMilan Personal Messenger • Financenter.com • Personal Financial Calculators for HinduShops.com • Links2Go.com • Co-branded directory for external non-Hindu links • All the partnership agreements are signed. Some of the partnerships are to be implemented

  17. GHEN Revenues • Ad Agencies • Burst! Media • Value Click • Affinia • OneMediaPlace (formerly AdAuction) • 24/7 Media, under negotiations • Affiliate Arrangements • Amazon.com • Hinduism Today • PlanetVeggie.Com

  18. GHEN Revenues • Commerce Partners • T-Series (largest producers of music in India) • Xandu Pharmaceuticals - one of the largest Ayurvedic Pharmaceuticals (under negotiations) • InPhonics (hindunet branded wireless solution - under negotiations) • iUniverse : Co-branded print-on-demand book publishing • Several Others being signed for HinduShops.com

  19. GHEN Team • CEO : Ajay Shah, Ph.D. • V.P. Development : Srinivas Bolisetty • V.P. Operations : Rajiv Varma • C.F.O. : Ragni Mehta • V.P. Sales : Kanchan Banerjee • General Counsel & Director of Marketing : Rakhi Israni

  20. Objectives • Transition from Non-profit to a For-profit organization • Incorporate and hire employees • Increase the no. of page views by 1000% by Dec. 2002 • Increase the no. of visitors by 300% each year • Grow advertisements and sponsorship revenues by 100% each year • Total sales of $3,500,000 by Dec 2002 • Achieve Profitability by Dec 2002

  21. Web Site Development Plan

  22. Market Segmentation • Hindus around the world • A key target : Non-Indian/Hindu Population that follows some Hindu practices • Yoga • Ayurveda • Vedic Astrology • Vegetarian : about 2.5% of US population • Followers of Specific Gurus • Children of Non-Resident Indians around the world • School and college students studying about India • Internet Users in India and rest of Asia where the culture is Hindu/Hindu-like is expected to rise dramatically in next 3 years • Hindu Women : We estimate that general US women statistics apply : • Women comprise 48% of all Internet users. (Jupiter) • Women control or influence over 80% of all purchase decisions. (Ad Age)

  23. Site Targeting, Demographics & Community • GHEN Sites are targeted based on interest areas and specific demographic groups • Interest area sites : • Ayurveda, Astrology, Vegetarian, Weddings, Bhajans etc. • Demographic targeting : • Kids, youth, women, internationalization • Community Portal Features : • Free websites, email, event reminders, classified advertisements, matrimonials • Forums, Chat, Mailing List • Under Construction : Personal messenger, personal event planner, community event listings

  24. HinduShops.com AyurvedaWeb.org Bhojan.org JyotishWeb.org HinduYouth.org NobleCauses.org HinduInfo.org GHEN : Upcoming Sites

  25. Website Development Plan : Personalization & Community • Focus on Public and Personal Events • Personalization • Temple Centric Sites with Resources for temples • Personal Calendar • Free internet access • Photo albums • Family intranet • Personal mailing lists and clubs • Personal Messenger

  26. Website Development Plan : Content • More focused towards specific interest areas and age groups • Internationalization : Geographic targeting and multiple languages • Publish Daily Hindu Digest (only general daily Hindu publication, print or online) • Hindu Radio on the net • Live Events and guests • Education • Hindu University on the net, offer fee based courses

  27. Business ModelContent Sites • Contents should not be for Hindus or Indians but about Hindu and India. • Distinguish GHEN brand from others by adding value • Expansion of content horizontally and vertically to further strengthen our leadership position • Build a strong online community • Leverage the GHEN brand name and contents for e-Commerce • Form significant technological partnerships • Internationalize the contents.

  28. Competitive Analysis : Content Sites • Major Competitors for Hindu Content • Hinduism Today magazine : Good content and visibility • HinduMythology.com from Indian Express group : well presented has backing of a large media group. • Our Advantage • We have several orders of magnitude more content. • Competition lacks community features • Have no strategic relationship with major Hindu organizations. • Other GHEN sites have competition to a varied degree. More details available in the Business Plan

  29. Website Development Plan : Commerce • Hindu mall on the internet: • HinduShops.com • Vegetarian grocery shopping: • Bhojan.org • Weddings • Vivaaha.org • Travel & Tourism : • Expanded MandirNet, and religious pilgrimage (yatra) site, integrated with e-commerce • Ayurveda, Jyotish and Yoga sites: • integrated with appropriate commerce • Integrate HinduWomen.org with HinduShops.com • Continue and expand existing affiliate arrangements

  30. Concept : Hindushops.com • Become a major Hindu commerce portal • Target : • Hindu related merchandise • Hindu educational products • India related gift items • Appreal • Books etc. • Create a directory of Hindu services • Act as aggregator of merchants • Provide value to customers through reviews, recommendations etc. • Partner with community organizations consider sharing portion of revenue for marketing through NobleCauses.org • Provide free services to merchants and contributors

  31. Market Analysis : HinduShops.com • At this time, there is no “Hindu Mall” however, some of the India related malls are coming up, and we expect Hindu malls to come online in next few months • Initial sales will be mostly in US and Canada, which will be eventually expanded to other countries • Assumptions : • Studies : 1% to 9% visitors to purchaser conversion • Convert 1% of visitors to customers • Avg. purchase $20, GHEN commission 5% (after community marketing through NobleCauses)

  32. Business ModelHindushops.com • We will not carry inventory • Partner with established merchants • Merchants will pay GHEN 10% of total revenue • Merchant and GHEN will do independent or shared marketing • Marketing to include non-profit organizations through NobleCauses.org • Partner with service providers, astrologers, pujaris etc. • Continue and expand relevant affiliate affiliate arrangements such as Amazon.com • Provide free services to attract customers • Free financial calculators through financenter.com • Free directory lookups etc. • Provide Free Services for merchants : • Websites • Classifieds

  33. Competitive Analysis : HinduShops.com • Sites offering Hindu centric goods / services : • Carry very few items, not significant hubs of e-commerce • We expect several such sites to come up in next one year • Sites such as saranam.com that “sell” pujas • Sites that sell general Indian merchandise : • Most notably indiaplaza.com and namaste.com • Considerable resources and good brand recognition • Lack Hindu focus, and related content • Merchandising by non-profit Ashrams and Organizations : • A significant competition • Generally sell merchandise mostly to their devotees, loyal customers. • Our strategy : To involve them in HinduShops.com • Bookstores and Musicstores: • strong competition from the other websites such as those from the publishers and their other affiliates. • more details available in the plan

  34. Concept : Bhojan.Org • Sell vegetarian grocery and health food and related merchandise • Scriptural aspects of food • Recipes • Health food • Vegetarian Restaurant Guide • Promote other GHEN sites to Vegetarians

  35. Market Analysis : Bhojan.org • A Hindu and vegetarian food portal • It is estimated that about 2.5% of US population is vegetarian (Gallup, 1997) • Many more avoid some type of meat products • Studies : 1% to 9% visitors to purchasers conversion • Assumptions : • 0.5% of all GHEN site visitors will purchase • average purchase of $25.00 • 5% of sales as revenue

  36. Business ModelBhojan.org • Bhojan.org our vegetarianism site, in collaboration with PlanetVeggie.com. • Down To Earth, parent of planetveggie.com is a brick-and-mortar store based in Hawaii, with a warehouse in CA • PlanetVeggie is directed towards Western Vegetarians/Vegans • PlanetVeggie is partnering with us because we can give them exposure to the Indian market. • PlanetVeggie us with their content, we will add the relevant Hindu content. We will keep the content advertisement revenues and share e-Commerce revenues with them

  37. Bhojan.Org : Competitive Analysis • Well funded, well recognized Indian grocery stores • Namaste.com (a division of ethnicgrocer.com) • indiaplaza.com • IndianGoodsOnline.com • Indianstuff.com • over a dozen more... • The above sites carry virtually identical items • Non-Indian Online grocery stores • Competitive Advantage for Bhojan.org • Content : Articles, encyclopedia of Vegetarianism etc. • Our strong emphasis on vegetarianism • Health food • Emphasis on Western (non-Indian) grocery items, with a growing collection of Indian grocery

  38. Concept : NobleCauses.org • A public service site of GHEN • Facilitate Giving to various charities • Provide charities / organizations easy access to fund collection mechanisms • Collection of Hindu and India related charity • Secular Charities • Healthcare Research • Hospitals • Educational Institutes • Community • Support Groups • Calamities and natural disasters • Hunger and Shelter related projects

  39. Market Analysis : NobleCauses.org • This site will be similar to CharitableWays.com or helping.org • Currently, there is no Hindu or India related charity portal • At this time, there are no reliable statistics for Hindu charitable contributions, however, they are expected to be significant • Fulfill the needs of Hindu/India non-profits • promote their causes • raising funds abroad, amongst NRIs • Fulfill the requirements of NRIs • Identifying genuine charities • Sending money to these charities

  40. Business ModelNobleCauses.org • Those who shop on HinduShops.com can enter a code for the charity if it appears on NobleCauses.org and the charity will receive portion of the revenue of the purchase • The above concept will be extended to our grocery site bhojan.org • The site will therefore be used to promote HinduShops.com in the community • The site will contribute to the banner advertising revenue for GHEN • Risk / Legal Analysis • Identifying genuine charities • Extensive legal efforts needed in getting authorization to collect money / transfer money

  41. Competitive Analysis : NobleCauses.org • GuideStar.Com lists 333 Hindu non-profits in USA and a few hundred India related non-profits • NobleCauses.org has no competition amongst Hindu and Indian charities, temples and causes • Several general charity sites, such as charitableways.com, helping.org are not focused on our target market but have more resources and could be considered competitors in US charities • We will cooperate, rather than compete with the charities that are promoted by temples and other Hindu organizations

  42. Marketing Plan • Offline Advertising • Hindu lifestyle oriented Magazines and Newspapers (Yoga Times, Vegetarian Journal etc) • Ethnic Indian newspapers, • Ethnic Indian radio and Television • Community • Through NobleCauses.org • Promotion through Hindu organizations and Temples • Other websites • Syndicate GHEN content through isyndicate • OnLine Marketing • Affiliate programs • Content Syndication • Banner Advertisements • International Promotion • Hindu organizations and temples • Promotions to get better demographics data, and build a larger membership base

  43. The Financials

  44. Start-Up Expenses • Startup Funding requirement is $1,717,150 • Startup funds include • Office Setup • Incorporation • Equipment cost • Provision for cost of content acquisition • Provision for acquisition technology

  45. Summary : Startup Expenses

  46. Traffic Forecast • Current Marketing Budget $0.0 • In 1998 and 1999 organizational sites were de-coupled from GHEN sites. Actual growth of our content sites is therefore much greater

  47. Marketing & Sales Budget for 6 months

  48. Marketing & Sales Budget Up to 3 Years

  49. Marketing & Sales Budget Up to 3 Years

  50. Marketing & Sales Summary

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