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Why Digital Marketing Is a Game-Changer for Study Abroad & Immigration Industry

This presentation by digital marketing expert Hemant Kr. Sharma explores how a smart digital presence can transform the reach and impact of study abroad and immigration consultants. It highlights real-world search behavior, like students Googling for overseas education help, and stresses the importance of being visible when it matters most. Through actionable strategies covering SEO, social media (Facebook, Instagram, LinkedIn), and local marketing, the deck shows how agencies can build trust, generate leads, and stand out in a crowded market. The message is clear, if you're not online where y

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Why Digital Marketing Is a Game-Changer for Study Abroad & Immigration Industry

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Presentation Transcript

  1. TALK TO HEMANT Hemant Kr. Sharma +91 9811681687 (Mobile & SMS) +91 9999610527 (WhatsApp) mail @ hemant . co . in DIGITAL MARKETING CONSULTANT, TRAINER & MENTOR

  2. Why Digital Marketing Is a Game-Changer for Study Abroad & Immigration Industry? A student in Pune types “best consultancy for studying in Canada.” An IT professional in Delhi Googles “how to migrate to Australia legally.” Ab sawaal yeh hai – kya aap wahan show ho rahe ho?

  3. Keyword-Focused SEO Strategy for Study Abroad Consultants Aapka website aapka digital office hai – agar woh outdated ya invisible hai, toh samajh lijiye, client aapke competitor ke ghar chai pee raha hai. Responsive, mobile-friendly, fast-loading website Clear CTAs: “Book Free Counselling

  4. SEO Activities to Rank Higher on Google Local SEO: Google My Business profile with map location and reviews Backlink building from education portals, blogs, alumni forums Technical SEO: SSL, sitemap, robots.txt, schema markup

  5. Facebook Business Page Verified Facebook Page setup with business details Paid Ads: Lead generation forms, retargeting visitors Regular posts – student visa success, university tie-ups, live Q&As Cover image with success rate & testimonials

  6. Instagram Business Profile Instagram Bio with keywords + link to counselling form Content buckets: Success Reels, FAQ Posts, University Spotlights, Visa Tips Content buckets: Success Reels, FAQ Posts, University Spotlights, Visa Tips Content buckets: Success Reels, FAQ Posts, University Spotlights, Visa Tips

  7. LinkedIn Company Page Personal Profile of the Director with expertise & testimonials Regular educational content, immigration law updates, scholarship alerts Lead generation through messaging and sponsored content Company Page with services, blogs

  8. Location-Based Marketing Content pages for metro + Tier-2 cities: “Study Abroad Consultant in Delhi”, “PR Consultant in Ahmedabad” Google Maps with verified address and photo gallery Local language ads: “Canada jaane ka sapna – hum karenge poora!”

  9. Conclusion Digital Marketing is the Visa Stamp to Your Business Growth From student dreams to immigration pathways – your services can change lives But if your brand is invisible online, toh kaise milenge woh students jinke sapne aap poore kar sakte ho

  10. Let’s Connect Ready to Unlock New Opportunities? Let’s Connect & Grow Together! WhatsApp, Call or Visit [www.hemant.co.in] 📞 +91-9811681687 📩 team@hemant.co.in Let’s build your growth network—together

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