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5 Amazing Tips on How to Create a Great Social Media Content Strategy

A social media strategy ensures that you have the goals, plans, and resources in place before you start creating content for social media. here is a resources to check out https://bit.ly/2Sat4bq

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5 Amazing Tips on How to Create a Great Social Media Content Strategy

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  1. SOCIAL MEDIA STRATEGY

  2. Why Is It Important To Have A Social Media Strategy? • Social Web Is Growing At A Fast Pace: Mobile Internet Usage: • global mobile data traffic is projected to increase nearly sevenfold between 2016 and 2021. • As of February 2017, mobile devices accounted for 49.7 percent of web page views worldwide.

  3. Older User Adoption: • On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012. • the fastest growing demographic on Facebook and Google+ is the 45-54 year age bracket.

  4. 2. Social Media Influences Purchase Decisions • According to research conducted in 2018, 64% of 3,000 people use social Mediato find inspiration for shopping. • Nearly half (46%) of social media users are already using social platforms while thinking about making a purchase. • 40% of users are actively deciding what to buy based on what they have seen on social media platforms, including reviews and recommendations, and this is only set to grow.

  5. 3. Lack Of Strategy Gives Advantage To Competitors • Every organisation these days have a social presence. In order to stay ahead of competitors its important to develop clear strategies aligned with business goals. • Investing in social presence without any clear strategy won’t help you measure the success of your campaigns. A well-framed strategy gives directions to achieve your business goals. • 4. Customers are active on social media • Most people these days are active on social media. It is likely that a lot of your potential customers would like to get information from you via social media. A good social media content strategy can help you reach your prospective customers effectively.

  6. 5. Key Influencers In Social Network: • Social media channels have influencers, from the obvious celebrities to self-made social stars like video bloggers. High street retailers often employ trending influencers to amplify their marketing messages. For example, Topshop worked with five rising Instagram stars to help shoot its London Fashion Week show. • 6. Brand Awareness: • Social media is great way to reach your target audience around the globe. Brands use social media channels to convey their brand message to billions of people all over the world and increase their brand awareness.

  7. 5 Tips On How To Create A Effective Social Media Strategy

  8. 1. Use Influence • Influencer marketing involves using key brand advocates with a large social following to drive your message to your target audience . Success stories are aplenty for influencer marketing. Even big names like Forbes have benefited considerably from influencer marketing.

  9. 2. Develop A Social Media Content Strategy • A social media strategy ensures that you have the goals, plans, and resources in place before you start creating content for social media. Assess your strategy in terms of ROI and Brand message.

  10. 3. Data Driven • Assess the social strategy on a regular basis. Make weekly and monthly performance reports for each social platform you use. However, the dissection of data is of little use if you do not actually act on it.

  11. 4. A Hawk like Vigilance • Social media has brought with itself a plethora of problems of misinformation. All this has resulted in sudden changes in policies which makes what worked yesterday night be obsolete. You would do well to have the nimblest of hands while responding to such unforeseen changes.

  12. 5. The Change Of The POV • Digital marketers are not really serious about outgoing links from social posts. Tracking them through social media tools is of secondary importance. The aim these days is to keep the user engaged. If you are banking on click baits to carry your social media marketing campaign to success, then you are living in a fool’s paradise.

  13. Conclusion • Creating a social media content strategy helps save time by giving direction to your social media marketing efforts. • It will help you analyse why your social media marketing is working / not working. • It supports your overall social media management efforts.

  14. Are you looking to create your brand presence on social media? We at HIPL, can promote your brand on social media & help you grow your business! For inquiries reach out to us at: Call: 033-4064-9316, 033-2265-4742 or Mobile: +91-8697709492. You can also mail us at info@hemrajinfocom.com Visit our website: www.hemrajinfocom.com

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