Enhancing MMS Interworking Gateway for Optimal User Experience and Revenue Growth
This document outlines the strategic advantages of implementing an MMS Interworking Gateway, stressing its importance for carriers to enhance network usage and improve revenues amid declining ARPUs. Key aspects include ensuring positive user experiences through effective content adaptation, transcoding, and format compatibility according to 3GPP and 3GPP2 standards. Benefits include expanded messaging services, transaction-based pricing models, and robust network security. Syniverse leverages its expertise to support seamless interoperability and strategic implementation of MMS services, facilitating both domestic and international messaging.
Enhancing MMS Interworking Gateway for Optimal User Experience and Revenue Growth
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Presentation Transcript
MMS Interworking Gateway Syniverse Tecnologies Inc. Proprietary and Confidential
MMS - Current View • Current View • Carriers expect MMS to increase network usage and grow revenues to offset declining ARPUs • A positive user experience with MMS delivery key element of MMS • Keys to Positive user Experience • Ensure that the MMSC handles content adaptation required for handset types • Deploy inter-operator MMS Interworking • MMS is more than “picture mail” Sound and video capabilities are significant improvements to “picture mail”
MMS Formats • 3GPP and 3GPP2 have agreed to commonality between some MMS formats • Text (Unicode) • Image (JPEG, DCT) • Bitmap & Vector Graphics • There are format differences between 3GPP and 3GPP2 • Video • Audio • To ensure a positive user experience, transcoding at the network must be considered
MMS Deployment Options • Direct connections to your messaging partners • Use of a MMS Interworking Gateway provider • In either case, the following must be considered: • Network connectivity • Message throttling • Security • Number portability • Both 3GPP and 3GPP2 have jointly agreed to use the MM4 interface for inter-operator message delivery
MMS Interworking Gateway Benefits • Extension of current/future Messaging service • Transaction-based pricing • Additional revenue source • Network-level transcoding support optional • Supports domestic and international messaging • Hub model provides testing and certification • Messaging can be automatically enabled with new direct-connects • Operator support and connections • LNP • GRX • CRX • Leverage Syniverse’s messaging knowledge and experience
MMS Interworking Gateway Service Architecture MMSC MMSC Operator A Operator B VPN VPN MSC MSC Radio tower Radio tower GRX/ CRX VPN MMS-IG Billing Data LNP Data Operator Data Domain Query Service Domain Billing / Reporting Request/Response MMS-IG Proxy Service SMTP Sender Disposition Report Network-level Transcoder White List/Black List Data
Syniverse’s MMS Interworking Gateway Capabilities • Leverages strength of Syniverse CRX and GRX network for global reach • Provides automatic LNP look-up before routing the message • Handles the message to ensure MM4 interoperability • Complies to 3GPP and 3GPP2 standards • Supports audio and video cross-technology transcoding • Eliminates the need to spend lengthy engineering time building operator interoperability one-by-one • Syniverse handles special implementations and goes through the trouble of working with multiple MMSC vendors • Provides strong network security and spam control functionality
Next Steps • Entire industry working on rollout plans for MMS Interworking • Many operators are targeting Q4 2005 • Syniverse working with CRX and GRX customers to expand reach • Syniverse continually working on service enhancements • Reach will be gradual – but assisted via implementation of tunnels from MMSCs to the CRX and GRX
