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Enhancing High-End Department Store Shopping Experience with Innovative Design Solutions

Team Ixion, comprising Nicholas Monje, Natalie Sharpe, Aman Kapur, and Margaret-Ann "Gretan" Seger, has developed an innovative application aimed at transforming the shopping experience in upscale department clothing stores. Our application allows customers to input desired items and receive a personalized shopping route, ensuring a fast and efficient experience. We utilized a rigorous design process that included creating user personas and implementing iterative feedback. The final prototype, developed using HTML, CSS, JavaScript, and PHP, optimizes user interactions and emphasizes usability to enhance customer satisfaction.

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Enhancing High-End Department Store Shopping Experience with Innovative Design Solutions

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Presentation Transcript

  1. Exploring and Improving the High-End Department Store Shopping Experience Team Ixion Nicholas Monje, Natalie Sharpe, Aman Kapur, Margaret-Ann "Gretan" Seger

  2. Team Ixion aims to design an innovative and intuitive interface to significantly improve how customers shop at upscale department clothing stores. Problem Statement

  3. We created an application that allows customers to input their desired items and receive a calculated route through the storeto enable a fast, efficient, and enjoyable shopping experience. Our Solution

  4. Our Realization

  5. How did we get there? Our Design Process

  6. Our First Pivot

  7. Who you are Designing for What you Design Developing Personas

  8. Rob

  9. Suzy

  10. Fiona

  11. Chosen Area of Focus Comfort Time Look Good Needs

  12. Scenario

  13. Our Second Pivot

  14. After many Pivots: a Solution! Our Final Implementation

  15. View Personalized Map Choose Items View Items at Section 1 2 3 Check off Items Clear Personal Information Check out 4 5 6 Interaction Flow

  16. ? Tradeoffs

  17. Final Prototype developed using HTML, CSS, JavaScript, and PHP • Our Experience: Very flexible, but sometimes time consuming, lots of repetition Prototype Check out our Final Prototype

  18. It Didn’t Always Look this Way… Prototype Iterations

  19. People questioned: • Map • Selection Screens Lo-Fi Testing

  20. Our Third Pivot

  21. Ready, Set, Redesign!

  22. To Test: Search Verdict: No Usability Test

  23. General aesthetic changes • Icons • Text labels for items • Overlay for functionality discovery • Clarified confusing user actions Final Version Changes

  24. Selective Functionality- “Do few things and do them well” • Willingness to Pivot • Context for the design • Effective division of labor Techniques we Valued

  25. Moral of Our Story

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