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Chapter 27 Postwar America

Chapter 27 Postwar America. Section 3 Popular Culture of the 1950s. The New Mass Media. The popularity of television increased as it became more affordable. 1946 – 7,000 to 8,000 sets in the U.S. 1957 – 40 million Advertising and sporting events became more common. Television - 1946.

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Chapter 27 Postwar America

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  1. Chapter 27Postwar America Section 3 Popular Culture of the 1950s

  2. The New Mass Media • The popularity of television increased as it became more affordable. • 1946 – 7,000 to 8,000 sets in the U.S. • 1957 – 40 million • Advertising and sporting events became more common.

  3. Television - 1946

  4. Television - 1957

  5. Ed Sullivan’s variety show Toast of the Town provided a mix of comedy, popular song, dance, and acrobatics. Popular TV

  6. Popular TV • 1956 – the quiz show Twenty-One caused an uproar after it was discovered that many of the show’s contestants were given the answers prior to the show.

  7. Hollywood Adapts to the Times • With the increase in television, the movie industry lost viewers. • They tried many things to lure people to the theater, including 3-D glasses and cinemascope. • Cinemascope – movies shown on large panoramic screens

  8. 1950s 3-D Glasses

  9. Radio Draws Them In • Radio had to try to attract listeners as well. • They began using recorded music, news talk shows, weather, public-service programming, and shows for specific audiences.

  10. The New Youth Culture • Young Americans rebelled against the conformist ideals and looked to controversial styles in music and literature.

  11. Rock ‘n’ Roll • 1951 – Alan Freed gained permission from his manager to play African American rhythm and blues on the radio. • Listeners loved it, and white artists were copying the sound to form a new style called rock ‘n’ roll.

  12. Alan Freed

  13. Elvis Presley • 1956 – Became the “King of Rock ‘n’ Roll”. • Very popular with teens, but parents disliked the music. • Several cities banned rock music. • This led to the generation gap, or cultural separation b/w children and parents.

  14. Elvis

  15. The Beats • Mostly white artists which highlighted the values gap that existed in the U.S. • 1957 – Jack Kerouac published On The Road which described freewheeling adventures with a car thief and a con artist.

  16. Jack Kerouac

  17. African American Entertainers • Most were shut out by tv. • A.A. rock ‘n’ roll singers had an easier time gaining acceptance. • Chuck Berry, Ray Charles, and Little Richard recorded hit songs.

  18. Chuck Berry

  19. Ray Charles

  20. Little Richard

  21. African American Women • The Crystals, the Chiffons, and the Shirelles, paved the way for future women’s groups.

  22. The Crystals

  23. The Chiffons

  24. The Shirelles

  25. End of Section 3 Next: Section 4 The Other Side of Life

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