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At SRINIVASAN D. RAKESH RL, a concept selling company, the sales department plays a pivotal role in driving performance through clearly defined responsibilities. Leaders such as Take Over Managers and Venue Managers are tasked with setting sales targets, training personnel, and ensuring effective client presentations without traditional promotion methods. Sales Consultants are vital in addressing client concerns and closing deals, contributing to a highly interdependent team dynamic. Continuous training and motivation foster high sales volume achievement, while performance metrics guide strategic improvements.
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Performance managementsystems SRINIVASAN D RAKESH RL
A company based on concept selling • Roles from the sale department • No ads for product promotion • High degree of interdependency Introduction
Responsible for clarifying doubts • Selection of clients for sales presentation • Lead a team of sales consultants • Train and motivate the team • Correct the mistakes of SCs • Closing deals with clients Role description – Take Over Manager
Head of venue • Fixing sales targets • Reports to the Area Manager- daily • Responsible for recruitment • Responsible for overseeing the training of new recruits and Tos Role description – Venue Manager
First point of contact • Make sales presentation • Conduct surveys • Only explains products • Reports to TO Manager Role description- Sales Consultant
Solve client’s query effectively • Make and close a sales deals • Adequately train the consultants • Report to the venue manager • Motivating his team members • Training his team members on how to handle difficult but prospective clients Role Expectation – Take Over Manager
Ensuring the venue reaches the sales target • Report daily sales volume to the area manager • Conduct daily meetings with the T.O’s • Train the newly promoted T.O’s • Observe the T.O’s interaction with the clients and consultants • Report to the directors about the performance of the venue once a month Role Expectation - Venue Manager
Receive the client in a friendly manner • Establish a good rapport with prospective clients • Make the clients feel comfortable • Make effective presentations • Clearly explain about the company and the concept Role Expectation – Sales Consultant
Sales consultants • Solve queries immediately • Should be available as and when needed • Venue Manager • Properly train sales consultants • Select appropriate clients for presentation • Effectively make a deal Role set expectations - TOM
Take Over Manager • Provide adequate team members • Help identify prospective clients • Help clarify difficult issues • Proper guidance in handling clients • Sales Consultants • Adequate prospectives for sales • Give the right amount of targets and responsibilities Role set expectations - VM
Take Over Manager • Should clearly explain the concept • Identify potential clients • Convince the clients to purchase the product • Venue Manager • Should not answer queries • Should not provide information • Not reveal the price of the product • Build credibility to the product Role set expectations - SC
Training Sales Consultants • Handling queries KPAs - TOM
Effective presentation by SCs • Fully handling client’s queries • Making deals • Achieving team targets KRAs - TOM
Beginner • Solve at least some of the customer queries • Close deals rate at 25% of the prospective clients • Guide fresh recruits but for senior consultants in only some issues • Intermediate • Resolve 90% of the customer queries and depends on the Venue Manager only for difficult queries • Close deals at the rate of 40% of the prospectives attended • Provides guidance to all consultants but rely on Venue Manager for very difficult issues • Expert • Able to solve all customer queries including the complicated ones and does not rely on venue manager • Close deals at the rate of 60% • Provide complete guidance to all consultants in the team Performance indicators-TOM
Training TO’s on how to close deals • Achieving the daily venue target • Motivating team members to stay with the organization KPAs - VM
Ensuring atleast 40% of the prospectives become customers • Achieving the monthly sales volume • Arresting attrition so that the venue can achieve the target sales volume KRAs - VM
Beginner • Maintain daily sales volume at 75% of the projected rate • Motivation among team members is average • Attrition rate is more than 30% per month • Intermediate • 90 % of the projected daily sales volume is achieved • Motivation among team members is high • Attrition rate is 10 to 25% • Expert • Achieves 100% of the sales volume daily and sometimes surpasses it • Extraordinary motivation among team members • Attrition rate is less than 10% Performance indicators - VM
Attending the training program regularly • Reading the sales pitch regularly • Using the tools of the trade in the presentation • Calling the T.O’s whenever a query is raised KPAs - SC
Thoroughly know the sales pitch • Prospective clients listen the presentation with interest • Prospective clients feel that they are given due importance KRAs - SC
Beginner • Able to tell the sale pitch but make mistakes in it and is nervous while giving presentation • Calls the TO for very few queries and answers queries which they are not supposed to • Intermediate • Explain the concept to prospectives but makes minor mistakes in the sales pitch • Calls the TO for most of the queries • Expert • Confidently explains the concept to the prospectives and able to tell the sales pitch- word perfect • Calls the TO for all the queries and not answers on their own Performance indicators - SC
FI • Assertive nature, ability to convince prospectives, ability to motivate consultants, timely decision making, clarity in communication • FRO • Venue manager appreciates when T.O’s achieve daily targets, closing a big deal, provides proper training to consultants • FS • Consultants excellently doing their job • FE • Getting potential clients, prospectives from untapped areas • FOS • Consistently identify and send prospectives, additional rewards for top performers Performance analysis – TO Facilitating factors
II • Not able to close deals with clients who are highly potential, very soft natured, language problems • IRO • Venue manager very critical about whatever the T.O does, not appreciating the good work, not giving enough consultants • IS • Consultants not doing proper job even after sufficient training • IE • Not getting potential prospectives, getting people from saturated areas • IOS • No proper rewards, delay in salary payments Performance analysis – TO Inhibiting Factors
FI • Aggressive and Assertive nature, can close deals which T.O’s find it difficult, motivate members of the venue, judging people and allotting prospectives to appropriate consultants • FRO • Area manager appreciates when Venue Mangers are achieving the daily targets and shows consistent performance • FS • Having a team of excellent T.O’s • FE • Getting potential prospectives, prospectives from untapped areas • FOS • Consistently send prospectives, additional rewards for top performers Performance analysis – VM Facilitating factors
II • Not able to close deals with clients who are highly potential, very soft natured, language problems • IRO • Area manager does not appreciate the good work done by the Venue Manager • IS • Having a team of underperforming T.O’s • IE • Not getting potential prospectives, getting people from saturated areas • IOS • No proper rewards, delaying of salary payments Performance analysis – VMInhibiting Factors
FI • Assertive nature, ability to communicate the concept clearly, ability to build a good rapport with prospectives • FRO • T.O’s provide additional personal rewards, provides proper training to consultants • FE • Getting potential prospectives, prospectives from untapped areas • FOS • Consistently send prospectives, additional rewards for top performers Performance analysis – SC Facilitating factors
II • feels inferior when handling highly potential prospectives, taking presentation with a negative attitude • IRO • Venue manager and T.O does not appreciate the good work, not providing proper training, not providing enough prospectives • IE • Not getting potential prospectives, getting people from saturated areas • IOS • No proper rewards, delaying of salary payments Performance analysis – SCInhibiting Factors
What are the difficulties • What extra support is needed • Suggestions to improve performance • How to rectify the mistakes • Suggestions for changes in the process • Target fixing Performance review