ROTARY MEMBERSHIP SEMINAR MICHELLE SCHAEFER DISTRICT 5750 MEMBERSHP CHAIR

2. ROTARY MEMBERSHIP SEMINAR MICHELLE SCHAEFER DISTRICT 5750 MEMBERSHP CHAIR

3. THREE AREAS OF FOCUS

4. THREE AREAS OF FOCUS FINDING MEMBERS

5. THREE AREAS OF FOCUS FINDING MEMBERS GETTING MEMBERS

6. THREE AREAS OF FOCUS FINDING MEMBERS GETTING MEMBERS KEEPING MEMBERS

7. In the last 7 years, we have inducted 1.1 million members Membership as of June 30, 2003: 1,227,338 Membership as of June 30, 2010: 1,227,563 Net Increase in membership: +226

8. What does your club look like?

9. Less than 30 2% Ages 30‐39 9% Ages 40-49 19% Ages 50-59 30% Ages 60-69 24% Age 70+ 16% 70% of all Rotarians are over age 50! 11% are under 40

10. IS YOUR CLUB PALE, MALE AND STALE?

11. Why aren’t younger members joining?

12. Why aren’t younger members joining? • They don’t know who you are, or what you do.

13. Why aren’t younger members joining? • They don’t know who you are, or what you do. • They think Rotary is an exclusive club, they don’t know if they are welcome.

14. Why aren’t younger members joining? • They don’t know who you are, or what you do. • They think Rotary is an exclusive club, they don’t know if they are welcome. • They think Rotary is a group of rich retired men who meet once a week for lunch or dinner.

15. Why aren’t younger members joining? • They don’t know who you are, or what you do. • They think Rotary is an exclusive club, they don’t know if they are welcome. • They think Rotary is a group of rich retired men who meet once a week for lunch or dinner. • They don’t know if they can afford it.

16. Why aren’t younger members joining? • They don’t know who you are, or what you do. • They think Rotary is an exclusive club, they don’t know if they are welcome. • They think Rotary is a group of rich retired men who meet once a week for lunch or dinner. • They don’t know if they can afford it. • They don’t know if they have time. They can’t be off work or away from their family for 2 hours to go to a meeting.

17. Why aren’t younger members joining? • They don’t know who you are, or what you do. • They think Rotary is an exclusive club, they don’t know if they are welcome. • They think Rotary is a group of rich retired men who meet once a week for lunch or dinner. • They don’t know if they can afford it. • They don’t know if they have time. They can’t be off work or away from their family for 2 hours to go to a meeting. • There’s nobody there who looks like them!

18. Why aren’t younger members joining? • They don’t know who you are, or what you do. • They think Rotary is an exclusive club, they don’t know if they are welcome. • They think Rotary is a group of rich retired men who meet once a week for lunch or dinner. • They don’t know if they can afford it. • They don’t know if they have time. They can’t be off work or away from their family for 2 hours to go to a meeting. • There’s nobody there who looks like them!

19. BUT… you can’t say…

20. YES! YES! YES! We want young members! and NO! NO! NO! We will NOT change how we do things!

21. FINDING MEMBERS

22. They Can’t Join You if They Can’t FIND You!

23. They Can’t Join You if • They Can’t FIND You! • What happens when you Google your club?

24. They Can’t Join You if • They Can’t FIND You! • What happens when you Google your club? • Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and location? • Does it have a map and phone number? • Are there photos of your leadership team?

25. They Can’t Join You if • They Can’t FIND You! • What happens when you Google your club? • Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and location? • Does it have a map and phone number? • Are there photos of your leadership team? • Do you have a Facebook page?

26. They Can’t Join You if • They Can’t FIND You! • What happens when you Google your club? • Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and location? • Does it have a map and phone number? • Are there photos of your leadership team? • Do you have a Facebook page? • Do you have a Twitter account?

27. They Can’t Join You if • They Can’t FIND You! • What happens when you Google your club? • Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and location? • Does it have a map and phone number? • Are there photos of your leadership team? • Do you have a Facebook page? • Do you have a Twitter account? • Does your web site have a link to follow you on Facebook and Twitter?

28. They Can’t Join You if • They Can’t FIND You! • What happens when you Google your club? • Do you have a web site? • Is the first page directed at potential members? • Does it list your meeting time, date and location? • Does it have a map and phone number? • Are there photos of your leadership team? • Do you have a Facebook page? • Do you have a Twitter account? • Does your web site have a link to follow you on Facebook and Twitter? • Do you have a club shirt to wear at events?

29. Public Relations

30. Public Relations • Every club should have a PR person

31. Public Relations • Every club should have a PR person • Formulate a strategy, but don’t do it if you are not committed

32. Public Relations • Every club should have a PR person • Formulate a strategy, but don’t do it if you are not committed • Get a free Google Voice phone number

33. Public Relations • Every club should have a PR person • Formulate a strategy, but don’t do it if you are not committed • Get a free Google Voice phone number • Run ads in the paper

34. Public Relations • Every club should have a PR person • Formulate a strategy, but don’t do it if you are not committed • Get a free Google Voice phone number • Run ads in the paper • Submit items for the calendar

35. Public Relations • Every club should have a PR person • Formulate a strategy, but don’t do it if you are not committed • Get a free Google Voice phone number • Run ads in the paper • Submit items for the calendar • Submit photos after the event

36. Public Relations • Every club should have a PR person • Formulate a strategy, but don’t do it if you are not committed • Get a free Google Voice phone number • Run ads in the paper • Submit items for the calendar • Submit photos after the event • Wear your Rotary emblems and shirts on days other than the meeting

37. Public Relations • Every club should have a PR person • Formulate a strategy, but don’t do it if you are not committed • Get a free Google Voice phone number • Run ads in the paper • Submit items for the calendar • Submit photos after the event • Wear your Rotary emblems and shirts on days other than the meeting • Update your classification list by going through the Yellow Pages, you know more people than you think!

38. GETTING MEMBERS

39. Have Fun Add Value Be Different

40. How can we get younger members?

41. How can we get younger members? • Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians)

42. How can we get younger members? • Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) • Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars)

43. How can we get younger members? • Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) • Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) • Maintain contact with them through Facebook.

44. How can we get younger members? • Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) • Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) • Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them to join Rotary with them.

45. How can we get younger members? • Rotary has added a 5th Avenue of Service: New Generations (RYLA, Interact, Rotaract, Youth Exchange, Junior Rotarians) • Also includes Next Generations…a little older (GSE Team Members, Ambassadorial Scholars, Peace Scholars) • Maintain contact with them through Facebook. • Ask them to reach out to their friends to ask them to join Rotary with them. • Lower membership cost for the first year, or provide a scholarship for members under a certain age.

46. Ask QUALIFIED Members

47. Ask QUALIFIED Members • Do they have time to attend the meetings?

48. Ask QUALIFIED Members • Do they have time to attend the meetings? • Every week?

49. Ask QUALIFIED Members • Do they have time to attend the meetings? • Every week? • Do they understand this is not a “tips” group?

50. Ask QUALIFIED Members • Do they have time to attend the meetings? • Every week? • Do they understand this is not a “tips” group? • Do they have time to do your service projects?