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Science World Sneeze Campaign

Science World, a non-profit organization, inspires future leaders in science and technology across British Columbia through innovative outreach programs. The recently launched Sneeze Campaign aims to spark interest in science with humor and engaging facts. Featuring a unique interactive ad at bus stops, viewers experience a playful "achoo" sound while receiving fascinating information about sneezing. This initiative not only entertains but also educates the community about science in a fun and memorable way, all from the biggest OMNIMAX dome screen in the world.

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Science World Sneeze Campaign

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  1. Science World Sneeze Campaign Will Seastrom-Price Chris Hirata Sandy Stuart

  2. Science World • The OMSI of Canada • non-profit organization which engages British Columbians in science and inspires future science and technology leadership throughout the province. •   Opened in 1982, visits 96 BC communities with its outreach program each year. •  Has biggest OMNIMAX dome screen in world

  3. Sneeze Campaign • Started to spark interest in Science world, and to get people to visit and learn about more interesting topics • They wanted to present funny and outrageous facts in a unique way • Ads placed at bus stops with a familiar logo.

  4. Sneeze Campaign • User presses button and the add reacts by spritzing water onto viewer and makes “achoo” sound • Informs viewer with facts about sneezing • Idea came from fair cooling sprays • Campaign in action • Science World

  5. Source • Retrieved on Feb. 1st, 2009 from, www.medialifemagazine.com/artman2/publish/A lternative_media_43/Achoo_to_you_A_poster_th at_sneeezes.asp.

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