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Approach to innovation

Emerging Consumer Markets. Approach to innovation. Salik Khawaja BP Alternative Energy. The Emerging Consumer Markets Business . BP vision : provider of heat, light and mobility for the world .

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Approach to innovation

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  1. Emerging Consumer Markets Approach to innovation Salik Khawaja BP Alternative Energy

  2. The Emerging Consumer Markets Business BP vision : provider of heat, light and mobility for the world • Over 3 Billion people across the world don’t have access to safe, clean and affordable energy options • ECM business • 1st stage of scale in India in 2007, vision 20m customers by 2020.

  3. Consumer centric development “Disruptive” Innovation “Life” understanding v Affordability Co-creation with our consumers

  4. Scale Sustainability Opportunity + model scalability 3 Ps Impact Social + economic

  5. ECM’s Innovation Journey Value Chain • Nodality – configuration of business model combining integration & partnering Partner “What is available and good enough” Integration “what is not good enough” • Consumer Insights • Product & offer development • Fuel development • Manufacturing • Brand • Product technology • Village level entrepreneurs • BP processes/systems • (only outsourcing !)

  6. Partnerships Why partner? • We need to focus on rapid scale and sustainability • We don’t need to own/do everything ourselves! Who we have partnered with: (Those who share commitment to mutual goals) • Channel: SSP • Technology: Indian Institute of Science:

  7. Thank you

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