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Budget Proposal 2008 – 2009 University Advancement

Budget Proposal 2008 – 2009 University Advancement. University Advancement. Current Budget. $233,285 Advancement Departmental $243,631 WUTC $330,784 University Relations & Marketing $179,191 Alumni Affairs $525,322 Development $1,512,213 Total Represents approximately 1.6% of UTC Budget.

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Budget Proposal 2008 – 2009 University Advancement

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  1. Budget Proposal2008 – 2009University Advancement

  2. University Advancement

  3. Current Budget • $233,285 Advancement Departmental • $243,631 WUTC • $330,784 University Relations & Marketing • $179,191 Alumni Affairs • $525,322 Development • $1,512,213 Total Represents approximately 1.6% of UTC Budget

  4. Current Year Budget Additions $50,000 Marketing – non recurring $65,000 Communications - recurring

  5. WUTC Putting the “Public” in Public Radio • On-air fund raising – record levels • Underwriting – recent 35% increase • Listener ratings – national rankings • First local digital station • Challenges: Only about one-third of budget comes from UTC, & state funding portion of budget took a deep cut 3 years ago

  6. University Relations Marketing, Communications, Media, Intangibles Extremely high quality work toward: • Student Recruitment including Undergrad Admissions publication redesign & implementation • Publications, Video, Electronic, Web • Media relations • “We Shall Achieve” Campaign • Graphic design work on new Athletics logos • Implemented new UT system web templates • Challenges: Dollar and Personnel Resources

  7. Alumni Affairs Staff & Alumni Board focus on how to support strategic plans • High school special programs & connections • Breakfasts with the Chancellor • Dinners with 12 strangers • Strengthened online web & email presence • New efforts to reach and engage young alumni • Challenges: Communication, Programming

  8. Development Secure resources and partners to assist in strategic plan implementation $13 million raised in calendar 2007 with limited staff • UC Foundation new strategic plan • Cost per dollar raised: 5.01cents 4.3 cents • Challenges: Communication, Growth of program

  9. Tattered Brooms

  10. WUTC Restore nearly $40K from 3-year old budget cut • Penalizing success • Unmet needs due to $120K loss over three years; funds needed to support following items and more • Enhanced telephone bank & software to support greater fund raising • News director position • Funds in reserve to maintain $240K in transmitters

  11. University Relations History of mid-year additions to cover marketing deficits • $46K in 04; year end balance $4,965 • $-0- in 05; year end balance <$23,300> • $20,455 in 06; year end balance <$67,713> • $58,455 in 07; year end balance <$61,064> Caused by unbudgeted items such as special advertising & North Georgia initiative; not caused by mismanagement of regular budget

  12. Alumni Affairs • Lack of basic communication pieces • Lack of appropriate levels of regional and constituent programming, especially in a major comprehensive campaign environment • Bare bones staffing, and operating support

  13. Development • Lack of travel funds (currently budgeted at less than $600 per development officer per year) • Reshuffling of existing dollars have assisted in other areas • Need plan for future staffing

  14. Budget PrioritiesandConnection to Strategic Plan

  15. Selected Strategic Initiatives • Sense of purpose – students & external groups • Recruit & Retain … • Metropolitan Role • Alumni Involvement • Resources for Support • Financial Resources • and more

  16. Budget PrioritiesFirst Level – 08-09 $43,890 Staff Writer – Univ. Relations $43,890 Web Assistant – Univ. Relations $ 3,000 Regional Programming – Alumni $ 8,000 Constituent Programming – Alumni $13,000 Partial Restoration Prev. Cuts – WUTC $ 6,500 Travel – Development $118,280

  17. Budget PrioritiesSecond Level – 08-09 $50,000 Addn’l Assistant Director – Alumni $ 3,600 Clipping Service – Univ. Relations $ 2,500 Operating, Supplies, Travel – Alumni $50,000 Marketing Chronic Deficit – Univ. Rels. $106,100

  18. Recap & 3-Year Projection Line Item08-0909-1010-11 Staff Writer – Univ. Relations 43,890 - - Web Assistant – Univ. Relations 43,890 - - Regional Programming - Alumni 3,000 1,000 1,000 Constituent Programming - Alumni 8,000 5,000 2,000 Restore Previous Cuts - WUTC 13,000 13,000 13,000 Travel – Development 6,500 4,000 10,000 Addn’l Asst. Director – Alumni 50,000 - - Clipping Service – Univ. Relations 3,600 - - Operating, Supplies, Travel – Alumni 2,500 1,500 1,000 Marketing Chronic Deficit – Univ. Relations 50,000 - - Additional Magazine – Univ. Relations - 65,000 - Addn’l Graphic Designer – Univ. Relations - 43,890 - Half-time admin asst – Alumni - 13,000 - Addn’l Staff – Development - 118,000 173,000 TOTAL $224,380$264,390$200,000

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