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Elevate Your SEO: Mastering Search Engine Optimization Today

Learn how search engines work, optimize your web pages, use meta tags effectively, and stay updated for better rankings. Discover the essential role of keywords, titles, descriptions, and layout in improving search results.

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Elevate Your SEO: Mastering Search Engine Optimization Today

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  1. Web Open Lab: Search Engine Optimization Today Definition How search engines work Looking at the code Rewriting your web page

  2. Definitions Search Engine “Spiders” index sites Results based on complex formulas Example: Google, MSN Web Directory Maintained by human editors Infinitely smaller Example: Yahoo

  3. Market Share Microsoft Baidu Google Yahoo

  4. External Search Results

  5. Internal Search Results

  6. Tallying the score: <TITLE> <title>The College of St. Catherine: Private Women's Catholic College, Minneapolis and St. Paul, Minnesota</title> • MOST important keywords • Search result title • Top blue bar in browser • Bookmark/Favorite • May be truncated at 256 characters

  7. Tallying the score: Meta Tag - Keywords <meta name=“keywords" content=“st. catherine,st. kate's,college,minneapolis,st. paul,minnesota,twin cities, catholic,private,women’s,liberal arts,healthcare, weekend”> • Most important first • Lowercase, no s’s • Phrases OK • Separated by comma’s, no space after comma • No spamming

  8. Tallying the score: Meta Tag - Description <meta name=“description" content="The College of St. Catherine, the largest Catholic women’s liberal arts college in the nation, offers undergraduate, graduate and associate degrees in weekend and traditional day formats.”> • Short, descriptive • Reuse as many keywords as possible • Shows up in search results, may be truncated No description  results return the first text on the page

  9. Tallying the score: Text Should Reinforce Keywords • Repeat keywords often • Use keywords in top paragraphs • Use keywords in headers <H1> <H2> <H3> • No hidden text (same color as background) • Text in graphics doesn’t count

  10. Tallying the score: Layout Tips • Understand how tables are used to format pages • Ensure keywords are in topmost cells of the table • No frames - search engines cannot process them

  11. Tallying the score: Dates • Update your pages often • Some spiders seek out the newest file dates

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