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Market Research for your Successful Business Plan

Market Research for your Successful Business Plan. Ka-Neng Au Rutgers University 19 November 2003. Business information is …. Plentiful Granular Not cheap. Business research is …. Necessary for a business plan Time consuming A little over-whelming. Business plan research ….

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Market Research for your Successful Business Plan

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  1. Market Research for your Successful Business Plan Ka-Neng Au Rutgers University 19 November 2003

  2. Business information is … • Plentiful • Granular • Not cheap

  3. Business research is … • Necessary for a business plan • Time consuming • A little over-whelming

  4. Business plan research … • Can be approached systematically

  5. … with some help

  6. … and more help

  7. Industry analysis … • Government resources • Trade associations • Research databases

  8. Competitive landscape … • Government resources • Corporate directories • Online directories

  9. Market analysis … • Government resources • Research centers • Published articles

  10. Sample plans • Collections in print sources • Online sites • Software packages

  11. Promotion and marketing • Ad rates • Real estate listings • Internet marketing

  12. au@rutgers.edu http://start.at/businessresearch http://newark.rutgers.edu/~au/njef.ppt

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