1 / 15

Exploring Sales Opportunities in Agriculture: Strategies and Insights for Success

This comprehensive guide delves into the evolving landscape of sales opportunities in agriculture, highlighting the need for innovative sales strategies amid technological advancements, the rise of larger farms, and the growing significance of organic and diverse farming options. Discover insights into understanding customer needs, creating unique value propositions, and navigating managerial roles in agricultural sales. Additionally, explore the importance of sales training, effective customer solutions, and advance your career in this vital sector. Learn how to leverage a bundle of services to deliver customer value effectively.

hina
Télécharger la présentation

Exploring Sales Opportunities in Agriculture: Strategies and Insights for Success

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. AgriSelling Exercise in Exploring Sales Opportunities In Agriculture

  2. Need for Sales in Agriculture • Technological change- new products • Fewer and larger farms • Different technological choices-Organic,other • Merger with larger companies

  3. What is Selling? • Determination of customer needs and wants • Appraisal of customer solutions vis-à-vis products or services • Focus on customer value creation • Customer solutions are unique to situations

  4. Where are Sales Opportunities for Agriculture? • Farm retail businesses- farm supply,credit,machinery,etc. • Manufacturers representatives- machinery,other • Farm family-oriented services- insurance, financial services,etc.

  5. Teaching of Ag. Sales Classes • Resume builder • Original classes at Purdue- David Downey • Classes now at several major land grant schools- Texas A&M, S. Illinois, Iowa State University, NDSU, etc. • Most use similar curriculum

  6. Sales Era’s • Peddler • Order taker • Consultative selling • Business partner

  7. What do Salespeople say about their occupation? • Satisfaction in serving people • Freedom to determine daily schedule • Duties include direct and indirect responsibilities • Need for training and motivation

  8. Key Account Management • Sales Management opportunities • Advancement into Management Opportunities • Importance of sales to business

  9. Are You Ready for Professional Sales?

  10. Qualities Needed For Success • Technical knowledge • People knowledge • Persistence • Knowledge of business • Organizational ability • Motivation

  11. Customer Value • Your product must be” worth something” To a potential customer The value placed on an item is shaped by past experiences, current goals, competitors offering and hopes for the future Salespeople deliver value to customers

  12. What is A Value Bundle? • Identification of customer needs • Create unique solutions by using company resources • Followup after product is used • Bundle of services creates value

  13. Selling is a Profession • Common language • Systematic procedures • Body of knowledge • Scientific principles • Code of ethics

  14. What Salespeople Do? • Solve problems • Influence decisions • Facilitate action • Perform direct sales activities(prospecting, conduct sales calls or meetings, etc) • Perform indirect sales activities(handle complaints, do office work, maintain client relationships,etc)

  15. What are the Sales Opportunities? • Check Agricareers,other websites • Territory-based sales • Retail sales • Other

More Related