Brand Loyalty

1. Brand Loyalty https://store.theartofservice.com/the-brand-loyalty-toolkit.html

2. Business-to-business - Buying behaviour in a B2B environment • Companies seek long term relationships as any experiment with a different brand will have impacts on the entire business. Brand loyalty is therefore much higher than in consumer goods markets. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

3. Intel - Early history • By launching its Intel Inside marketing campaign in 1989, Intel was able to associate brand loyalty with consumer selection, so that by the end of the 1990s, its line of Pentium processors had become a household name. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

4. Intel - Intel Inside • The Intel Inside advertising campaign sought public brand loyalty and awareness of Intel processors in consumer computers. Intel paid some of the advertiser's costs for an ad that used the Intel Inside logo and xylomarimba jingle. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

5. Customer engagement - The need for customer engagement • 2. Decreasing brand loyalty: The lowering of entry barriers (such as the need for a sales force, access to channels and physical assets) and the geographical widening of the market due to the internet have brought about increasing competition. In combination with lower switching costs, easier access to information about products and suppliers and increased choice customer loyalty is hard to achieve. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

6. Customer engagement - The need for customer engagement • The proliferation of media that provide consumers with more control over their advertising consumption (subscription-based digital radio and TV for example) and the simultaneous decrease of trust in advertising and increase of trust in peers point to the need for communications that the customer will desire to engage with. Stimulating a consumer’s engagement with a brand is the only way to increase brand loyalty and, therefore, "the best measure of current and future performance". https://store.theartofservice.com/the-brand-loyalty-toolkit.html

7. Prize (marketing) - Cereal prizes • Other manufacturers of major brands of cereal (including General Mills, Malt-O-Meal, Nabisco, Nestlé, Post Foods, and Quaker Oats) followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

8. User experience - Momentary emotion or overall user experience • The industry sees good overall user experience with a company's products as critical for securing brand loyalty and enhancing the growth of customer base https://store.theartofservice.com/the-brand-loyalty-toolkit.html

9. IPhone 4S - Critical reception • Lu of Gartner believed that Apple no longer had the leading edge and that the 4S would only sell due to brand loyalty, as fans had been expecting an iPhone 5 with a thinner profile, edge-to-edge screen, and stronger features https://store.theartofservice.com/the-brand-loyalty-toolkit.html

10. History of video game consoles (sixth generation) - Xbox • In Japan, Xbox sales were very poor, partly due to Microsoft's inability to attract major Japanese developers and game franchises. The console's physical size, which did not fit local aesthetic standards, and brand loyalty to Japanese companies such as Sony and Nintendo were considerable factors as well. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

11. Brand awareness - Importance • Awareness, attitudes, and usage (AAU) metrics relate closely to what has been called the Hierarchy of Effects, an assumption that customers progress through sequential stages from lack of awareness, through initial purchase of a product, to brand loyalty https://store.theartofservice.com/the-brand-loyalty-toolkit.html

12. Brand awareness - Importance • Finally, high brand awareness about a product suggests that the brand is easily recognizable and accepted by the market in a way that the brand is differentiated from similar products and other competitors. Brand building also helps in improving brand loyalty. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

13. ITunes Store - Pricing model • Some iTunes television programs have begun the same technique to encourage brand loyalty; although those stay longer https://store.theartofservice.com/the-brand-loyalty-toolkit.html

14. Apple, Inc - Brand loyalty • Apple's brand loyalty is considered unusual for any product. At one time, Apple evangelists were actively engaged by the company, but this was after the phenomenon was already firmly established. Apple evangelist Guy Kawasaki has called the brand fanaticism something that was stumbled upon. Apple has, however, supported the continuing existence of a network of Macintosh User Group|Mac User Groups in most major and many minor centers of population where Mac computers are available. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

15. Connected Revolution • At the same time, they often have a lower threshold for brand loyalty and expect immediate gratification and delivery of services.Opinion: Welcome to the Connected Revolution, http://econsultancy.com/us/nma-archive/58481-opinion-welcome-to-the-connected-revolution In addition to retail and Social Media, consumers have leveraged the concept of the connected revolution to share political news such as the Tunisian revolution,No “Twitter Revolution,” But a Connected Revolution in Tunisia, https://store.theartofservice.com/the-brand-loyalty-toolkit.html

16. Karmaloop - Traffic • As of 2013, Karmaloop.com receives 4.5 million unique visitors a month, was ranked the 1,980th most visited website in the U.S. by Alexa.com, and has a widespread global network that includes an opt-in email list of over 950,000 people. Karmaloop grew 81% in 2011 and generated $130 million in revenue. The company also utilizes its 100,000-member global Karmaloop Rep Program to drive online sales and build brand loyalty. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

17. Deal aggregator - Business model overview • The deal-of-the-day business model works by allowing retailers to market discounted services or products directly to the customers of the deal company, who receives a portion of the retailer's profit. This allows retailers to build brand loyalty and quickly sell surplus inventory. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

18. Subscription business model • Thus, a one-time sale of a product can become a recurring sale and can build brand loyalty https://store.theartofservice.com/the-brand-loyalty-toolkit.html

19. Target market - The psychology of target marketing • A principal concept in target marketing is that those who are targeted show a strong affinity or brand loyalty to that particular brand. Target Marketing allows the marketer / sales team to customize their message to the targeted group of consumers in a more focused manner. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

20. Citroën - Michelin era • This began a period of unusual brand loyalty normally seen in the automobile industry only in niche brands, like Porsche and Ferrari https://store.theartofservice.com/the-brand-loyalty-toolkit.html

21. Food marketing - Product • Brand loyalty is, of course, a matter of degree https://store.theartofservice.com/the-brand-loyalty-toolkit.html

22. Fast moving consumer goods - Scope • ** Low involvement (little or no effort to choose the item – products with strong brand loyalty are exceptions to this rule) https://store.theartofservice.com/the-brand-loyalty-toolkit.html

23. Intel Corporation - Early history • By launching its Intel Inside marketing campaign in 1989, Intel was able to associate brand loyalty with consumer selection, so that by the end of the 1990s, its line of Pentium (brand)|Pentium processors had become a household name. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

24. Consumer neuroscience - Consumer Neuroscience Explains Brand Loyalty • Brand loyalty has been shown to be the result of changes in neural activity in the striatum, which is part of the reward system|human action reward system.Plassmann H, Kenning P, Ahlert D https://store.theartofservice.com/the-brand-loyalty-toolkit.html

25. Miniature wargaming - Scale • Part of the reason for the profusion of miniature sizes is the need for manufacturers to differentiate themselves in what is a niche market. This results in what has been termed 'scale creep' where miniatures listed in a catalogue may be identified by a measurement, but in reality may vary significantly from that advertised size. This is to encourage the purchaser into brand loyalty based on the aesthetic desire to maintain a look of uniformity on the tabletop. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

26. Enterprise social networking - Applications • To build brand loyalty through support of charitable giving, Pepsi decided to forego Super Bowl ads in favor of launching the Pepsi Refresh Project that helps people improve their communities through a variety of projects submitted and chosen through web voting by the general public funded by the Pepsi. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

27. Chief digital officer - Responsibilities • The CDO's responsibilities are to devise and execute social strategies that grow brand loyalty and advocacy on social networks by: https://store.theartofservice.com/the-brand-loyalty-toolkit.html

28. Vendor-managed inventory • Vendors benefit from more control of displays and more customer contact for their employees; retailers benefit from reduced risk, better store staff knowledge (which builds brand loyalty for both the vendor and the retailer), and reduced display maintenance outlays. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

29. PeopleSoft - Oracle Corporation • Oracle moved to capitalize on the perceived strong brand loyalty within the JD Edwards user community by rebranding former JD Edwards products https://store.theartofservice.com/the-brand-loyalty-toolkit.html

30. Operating system advocacy • 'Operating system advocacy' is the practice of attempting to increase the awareness and improve the perception of a computer operating system. The motivation behind this may be to increase the number of users of a system, to assert the superiority of one choice over another or out of brand loyalty, pride in an operating system's abilities, or to persuade software vendors to porting|port specific applications or device drivers to the platform. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

31. Spin-off product • This tactic is undertaken due to the brand loyalty and brand awareness they enjoy consumers are more likely to buy a new product that has a tried and trusted brand name on it https://store.theartofservice.com/the-brand-loyalty-toolkit.html

32. Loyalty - Marketing • Brand loyalty is a consumer's preference for a particular brand and a commitment to repeatedly purchase that brand in the face of other choices.Dick, Alan S https://store.theartofservice.com/the-brand-loyalty-toolkit.html

33. Digital omnivore - Implications for marketing, advertisers and publishers • Brands that strategically manage their communication strategy across this complementary messaging matrix are best positioned to create long term Brand loyalty|loyalty and high Brand engagement|engagement with their audiences https://store.theartofservice.com/the-brand-loyalty-toolkit.html

34. Affinity marketing • The shared incentives would be more credit card usage and brand loyalty for the bank and more event and merchandise purchases for the sports team https://store.theartofservice.com/the-brand-loyalty-toolkit.html

35. Brand equity - Construction • The greater a company's brand equity, the greater the probability that the company will use a family branding strategy rather than an individual branding strategy. This is because family branding allows them to leverage the equity accumulated in the core brand. Aspects of brand equity include: brand loyalty, awareness, associationhttp://web.archive.org/web/20120323123326/http://www.symbologo.org/2011/05/brand-association-what-we-mean.html and perception of quality. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

36. First-mover advantage - Switching costs and buyer choice under uncertainty • Switching costs play a huge role in where, what, and why consumers buy what they buy. Users, over time, grow accustomed to a certain product and its functions, as well as the company that produces them products. Once a consumer is comfortable and set in their ways they apply a certain cost, which is usually fairly steep, to switching to other similar products.Wernerfelt, B. ‘Brand loyalty and user skills’, Journal of Economic Behavior and Organization, 1985, pp. 381–385. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

37. First-mover advantage - Examples of switching costs • If the products satisfy people, then they will keep their brand loyalty, therefore increasing the firms' revenues.Porter, M https://store.theartofservice.com/the-brand-loyalty-toolkit.html

38. Monopolistic competition • This illustrates the amount of influence the firm has over the market; because of brand loyalty, it can raise its prices without losing all of its customers https://store.theartofservice.com/the-brand-loyalty-toolkit.html

39. Kellogg Company - Cereal box prizes • Other manufacturers of major brands of cereal, including General Mills, Malt-O-Meal Company|Malt-O-Meal, Nestlé, Post Foods, and Quaker Oats Company|Quaker Oats, followed suit and inserted prizes into boxes of cereal to promote sales and brand loyalty. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

40. Marketing mix modeling - Components • 'Base Sales': This is the natural demand for the product driven by economic factors like pricing, long-term trends, seasonality, and also qualitative factors like brand awareness and brand loyalty. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

41. Superstar (celebrity) - Early 1900s: Development of the Hollywood Star System • By 1909, the silent film companies began promoting picture personalities by releasing stories about these actors to fan magazines and newspapers, as part of a strategy to build brand loyalty for their company's actors and films. By the 1920s, Hollywood film company promoters had developed a massive industrial enterprise that ... peddled a new intangible—fame. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

42. Bird's Eye - Captain Birdseye (United Kingdom) • Because the Birds Eye brand is marketed to families, many of the advertising campaigns feature Captain Birdseye as having a crew composed mostly of children in the preteen to teenage age groups, encouraging brand loyalty from children and emphasising the convenience of serving the company's products to their parents https://store.theartofservice.com/the-brand-loyalty-toolkit.html

43. Adidas - Marketing • Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study.Dawes, J. Brand Loyalty in the UK Sportswear Market. International Journal of Market Research, Vol 51, No. 1 2009. The study found consumers did not exhibit unduly high loyalty towards such brands. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

44. Alcohol advertising • Scientific research, health agencies and universities have, over decades, been able to demonstrate a correlation between alcohol beverage advertising and alcohol consumption; however, it has not been proven that alcohol advertising causes higher consumption rather than merely reflecting greater public demand. Many commentators suggest that effective alcohol campaigns only increase a producer's market share and also brand loyalty. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

45. Alcohol advertising - Advertising • Many advertising campaigns have tried to increase consumption, brand loyalty|brand and loyalty business model|customer loyalty. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

46. BMX racing - Sanctioning bodies • In the US, loyalty to one sanctioning body or another is a fundamental example of brand loyalty, where devotees of one vigorously assert the superiority of their chosen body overall others. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

47. Tobacco advertising - Customer loyalty • Tobacco companies use advertising to drive brand awareness and brand preference amongst smokers, in order to drive sales and to increase brand loyalty|brand and loyalty business model|customer loyalty. One of the original forms of this was the inclusion of cigarette cards, a collectible set of ephemera. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

48. Tobacco advertising - Trends • With the restrictions placed on general advertising, tobacco companies have moved to new promotions to establish new customers and maintain existing ones. For example Altria has a strategy of growth by promotions that build brand equity through adult consumer experiences.[http://www.altria.com/media/press_release/03_02_pr_2004_11_05_01.asp Altria – Media – Press Release – 11/05/2004 – 01] The intent is to reinforce brand loyalty by building consumer communities. https://store.theartofservice.com/the-brand-loyalty-toolkit.html

49. KAMP-FM - The demise of FM Talk and launch of 97.1 AMP Radio • The company stated that testing AMP Radio on HD 2 and online showed brand loyalty and the success of the format https://store.theartofservice.com/the-brand-loyalty-toolkit.html

50. Student marketing • Attracting students at this time has huge long run brand loyalty effects https://store.theartofservice.com/the-brand-loyalty-toolkit.html