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Tourism Traffic Decision Support Tool Charles J. Shih May 9 th , 2005

Tourism Traffic Decision Support Tool Charles J. Shih May 9 th , 2005. What’s Determining Tourism Traffic?. Highway Traffic: daily records from MDOT; excluding commercial truck traffic Factors influencing traffic: weather, economy, leisure time, price

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Tourism Traffic Decision Support Tool Charles J. Shih May 9 th , 2005

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  1. Tourism Traffic Decision Support ToolCharles J. ShihMay 9th, 2005

  2. What’s Determining Tourism Traffic? • Highway Traffic: daily records from MDOT; excluding commercial truck traffic • Factors influencing traffic: weather, economy, leisure time, price • Objective: develop computer interface to examine impact of weather variation on future tourism traffic volume • Variables shown in tool: date, maximum temperature, precipitation, Consumer Confidence Index • Variables hidden behind the scene: seasons, holidays, weekends, time trends • Variables excluded in modeling: auto ownership costs, gas prices, Great Lakes water levels, unemployment rates, heat index

  3. 4129 4149 5229 5249 6129 7309 6049 6469 Selected MI Traffic Stations • Individual interfaces will be built for 8 traffic stations • No good statistical model found in U.P. (local traffic) or Metro Detroit region (commuter/ business traffic) stations • Mostly in tourist-concentrated areas/routes US-131 I-75 M-25 US-127 I-196 I-96 I-94

  4. July 4th, 2005 Highway Traffic Projection(US-127, North of Clare)

  5. July 2005 Daily Highway Traffic Projection(US-127 North of Clare, MI)

  6. July 2005 Highway Traffic Projection(US-127, North of Clare)

  7. Memorial Day Weekend 2005 Daily Highway Traffic Projection (US-127 North of Clare, MI)

  8. Memorial Day Weekend 2005 Highway Traffic Projection(US-127, North of Clare)

  9. Examples of Using Decision Support Tool Tool may be useful for: • Special event planners • Campground owners • Canoe livery rentals • CVB directors • Restaurant managers

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