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Enhancing Journalism Education: The Essentials of Modern Multimedia Training

In the fast-evolving landscape of journalism, educators face pressing challenges and opportunities. Our engaging Lightning Round discussion, titled "Burning Questions," explores innovative ways to enrich journalism courses. Topics include adapting individual curricula for multimedia demands, fostering critical thinking, and instilling ethical standards in reporting. Join us for insights on practical skills, professional ethics, and the importance of community engagement in journalism education. Prepare students for the realities of the industry with the right competencies and innovative approaches.

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Enhancing Journalism Education: The Essentials of Modern Multimedia Training

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Presentation Transcript

  1. Burning QuestionsThe Educators Lightning Round

  2. Our Game Today • Jeopardy: change to your individual courses • Double Jeopardy: influencing change in others • Final Jeopardy: changing the curriculum

  3. “A pat on the back from Penz” • Hey! I wanted to let you (and all the jschool fac) know that after a week at the new gig I'm pretty thankful for all the classes and training. Since starting last Tuesday I have: • -Written 10 stories for web and print • -Shot video and captured audio including stand-up on-camera interviews • -Edited video packages for web in Final Cut • -Manned the scanner for breaking news • -Moderated comments for web • -Performed site maintenance and story uploading • -Managed the Twitter/Facebook feeds • Talk about cross-platform! Tell your 202ers that they better pay attention because everything you learn is expected right off the bat! • Hope all is well- • Penz

  4. WWBD? • Level 1: boot camp multimedia practices (6) • Level 2: intermediate reporting (4) • Level 3: advanced reporting (4) • Electives • Mass comm survey courses (3-6) • law • history • society • marketplace • effects • Topics (3-6) • info society • public opinion • research methods • government • digital law/ethics • race • risk • health comm • developing

  5. Wisconsin’s core goals • encourage students to acquire an array of practical skills rather than a subset defined as appropriate for a particular medium or industry • emphasize critical thinking & other conceptual skills as part of a student’s basic toolkit • help students develop an ethical sense toward their work & its social impact on public opinion, policy making, personal decisions, culture & morality

  6. What’s essential? • Carnegie-Knight Initiative’s core competencies: • general competence: broad intellectual perspective, current knowledge, analytical thinking, critical thinking • practical techniques: deadline reporting, photography, headline writing, live shots, audio stories, web posting • process competence: understanding of influences on news, resulting consequences • professional ethics: stimulating moral imagination, recognizing moral issues, developing analytical skills, eliciting sense of obligation, tolerating disagreement • subject competence: specialized knowledge & analytical ability in topic area

  7. 5-pound sack • numeracy and databases • spreadsheets, mapping • social media • Twitter, Flickr, YouTube • community engagement • commenting, crowdsourcing, citizen journalism • design/visual • video, infographics, usabity • mobile • live reporting, photos, video, geotagging • business/entrepreneurship • models, paid content, non-profit, crowdfunding • content management • SEO, systems, tagging, analytics

  8. Moving forward • emphasize innovation • originality + usefulness • innovators • tolerate complexity • value good questions • challenge assumptions • don’t fear failure • seek criticism • enjoy the work itself

  9. Your questions & concerns • Jeopardy: your classes • Double Jeopardy: your colleagues • Final Jeopardy: your curriculum

  10. Burning QuestionsThe Educators Lightning Round

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