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Managing Telecommunications and Electronic Commerce

Managing Telecommunications and Electronic Commerce. Telecommunications Processors. 4. 1. 3. 2. Telecommunications Software. 5. 2. End User Terminals. Telecommunications Channels and Media. Computers. Telecom System Components. Communication System Components. Signals Channels

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Managing Telecommunications and Electronic Commerce

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  1. Managing Telecommunications and Electronic Commerce MGT 8520

  2. Telecommunications Processors 4 1 3 2 Telecommunications Software 5 2 End User Terminals Telecommunications Channels and Media Computers Telecom System Components MBA 8520

  3. Communication System Components • Signals • Channels • Computers/Processors • Data Com Software MBA 8520

  4. Microwave Link Microwave Link Earth Station Earth Station Multiplexer Satellite Regional Office Modem Satellite Central Office Fiber optic cable Coaxial cable Wireless LAN Host Computer Gateway Multiplexer End User Workstation Telecommunications Media Satellite MBA 8520

  5. Trends in Telecommunications More vendors, carriers, alliances, and telecommunications network services Industry Trends More interconnected local and global digital networks and improved transmission channels Technology Trends More collaborative computing, online business operations via telecommunications networks Application Trends MBA 8520

  6. Future of Telecom • Organizations use a hybrid collection of networks • Scope of networks is broader • Internet2 coming! • Wireless and cable technology will continue to expand • bottleneck at consumer’s house will be broken • Phone, PC, and TV convergence • note: BroadCom chips MBA 8520

  7. Evolving PC, TV, and Phone Relationships MBA 8520

  8. Internet2 (I2) • Collaborative effort of 120+ schools to develop next generation Internet technology and applications. • Goal is to enhance not replace current Internet infrastructure • Coalition of government, education, and commercial sectors • Some project members are already communicating using I2 technology MBA 8520

  9. Increase in Bandwidth Helps: 1. Content • Movies • TV shows • Shopping • Entertainment • Data & Information • Educational Programming MBA 8520

  10. Bandwidth Implications 2. Data Compression & Storage • Content must be digitized 1 movie = 100 GB • and compressed for storage = 4 GB (approx. 9.3 MB/sec) MBA 8520

  11. Internet Growth How big is the Internet? • Internet 1980 - 200 computers • Internet 1998 • 100 million people in 194 countries • 15 million US households • 33,000 new users each day; 75%/month growth • predicted to be 1Billion by 2005 MBA 8520

  12. Internet Growth Internet traffic — the number of bytes transmitted from one Internet host computer to another. Terabyte — 1,000,000,000,000bytes Exabyte — a quintillion (10 18) bytes NOTE: Internet traffic exceeded 100 terabytes a week by 1997. MBA 8520

  13. DS3= T3= OC3= Internet Technology How does data travel over the Internet? The Internet backbone in the US provides many pathways for data . MBA 8520

  14. Internet Technology How does data travel over the Internet? The ISP connects to the Internet backbone Your computer establishes a dialup connection to an ISP MBA 8520

  15. http://www.fooyong.com/information/specials.html Protocol Web server name Folder name Document name and filename extension URLs What’s the difference between a domain name and a URL? Components of a URL: MBA 8520

  16. wgibson@ bcnet.com User ID “at” symbol Domain name of mail server Internet Mail How does Internet e-mail reach it’s destination? Components of an Internet mail address: MBA 8520 Page 8-8

  17. Streaming media — sends a small segment of media file to your computer and begins to play it. Your computer plays a media file while continuing to receive it. In-place multimedia technology — plays a media element as a seamless part of a Web page. Multimedia overlay technology — adds a separate window to the current Web page where multimedia elements appear. MBA 8520

  18. Internet Multimedia In-place multimedia technology An animated GIF runs in place as part of a Web page. MBA 8520

  19. Multimedia overlay technology Some multimedia plays in a window that overlays the Web page. MBA 8520

  20. Media player — a software program that provides you with controls to start, stop, and rewind media segments • Plug-in or viewer — a software module that adds a specific feature to a system or browser; examples: • Acrobat Reader • Shockwave • Real Audio -see text description of start-up • VoxChat • Cool Talk MBA 8520

  21. Push and Pull Pull technology — used to request information from Web pages and ‘pull’ them into view. Push technology — used to send information that was not directly requested from a Web site to users. Examples include personalized newspapers and Webcasts. MBA 8520

  22. Push and Pull Pushed information usually appears in a scrolling box. MBA 8520

  23. Interorganizational System (IOS) • Transcend boundaries of the firm • Automated teller machines • Online reordering systems • Customer reservation systems MBA 8520

  24. IOS Interaction • One to one • buyer seller system • reorder system • One to many • marketing or purchasing system • AMTRAK CRS • GM parts acquisition MBA 8520

  25. Interaction • Many to Many • electronic marketplace • AHS and Sabre evolved into this type of interaction • The Web is a special case of M-M IOS MBA 8520

  26. Levels of IOS Control • Data control • enter and receive data • one way or interactive • Process control • integration of inventory management with reorder system • Network control • manage the network for others to use • MAC • Compuserve network for SABRE MBA 8520

  27. Firm Infrastructure Human Resource Management Competitive Technology Development Procurement of Resources Inbound Logistics Operations Outbound Logistics Marketing and Sales Service Advantage How Do We Transform the Value Chain with E-Commerce? MBA 8520

  28. Threat of new entrants Rivalry Among Existing Competitors Bargaining Power of Suppliers Bargaining Power of Buyers Threat of Substitute Products or Services Interaction between opportunities and threats How Do We Apply the 5-Force Model in E-Commerce? MBA 8520

  29. Innovative Uses of the Web • Pioneer new business and personal services • Blend unique new technologies, such as Java applets or VRML 3-D • Provide new experiences • Make the world smaller • Bring people together to form e-communities MBA 8520

  30. Examples: Retail • On-line shopping: Cybermalls • Internet Shopping Network (www.isn.com) • largest internet mall for computers • more than 35,000 products • Brandpoint (www.brandpoint.com) • over 500 retailers, catalogs manufacturers and services • Onsale Inc. (www.onsale.com) • online silent auction, of computers, as a game-like experience • attracts about 750,000 visitors each week MBA 8520

  31. Examples: Retail (cont.) • On-line shopping: Others • WebLocator (www.comsortium.com/weblocator.html) • interactive chain store location service • Virtual Vineyards (www.virtualvin.com) • online buying service for fine wines and gourmet food • Amazon.Com Inc. (www.amazon.com) • online database of over 1.1 million book titles MBA 8520

  32. Examples: Shipping • Federal Express (www.fedex.com) • allows users to: • arrange package pickup • track delivery status • order merchandise online • request free shipping and tracking software MBA 8520

  33. Examples: Banking • Wells Fargo Bank (wellsfargo.com) • view account balances and history • transfer funds between accounts • set up auto bill payment • review upcoming scheduled payments to make changes or cancel • send money anywhere in the US MBA 8520

  34. Examples: Banking (cont.) • Security First Network Bank (www.sfnb.com) • individual checking account transactions • purchase CDs • open moneymarket accounts • open joint checking accounts MBA 8520

  35. Examples: Insurance • InsureMarket (www.insuremarket.com) • information and quotes • interactive support to select insurance • e.g., customer shopping for auto insurance • probability of theft • injury rates • cost, etc. MBA 8520

  36. Examples: Investment Services • Stock, bond, and mutual fund trading • E*Trade Securities Inc. (www.etrade.com) • Charles Schwab Corp. (www.eschwab.com) • Lombard Brokerage (www.lombard.com) • Investor’s SuperSite (www.wallstreetcity.com) • stock and mutual fund information, w/ interactive, customizable stock ticker (written in Java) • Quote.com (www.quote.com) • real-time financial market data, business news, etc. MBA 8520

  37. Examples: Entertainment and Education • Distance Learning • University of Phoenix Online Campus (www.uophx.edu/online/) • Louisiana College (www.lacollege.edu/lconline.html) • Microsoft Online Institute (MOLI) • IBM’s Global Campus program MBA 8520

  38. Examples: Travel • Internet Travel Network (www.itn.net) • unique feature: • users build and email a travel profile • email response when requirements are met • generates 7 hits per second • MapQuest (www.mapquest.com) • search engine to locate any map of the world • Preview Vacations (www.vacations.com) • live video of travel destinations, including virtual reality tours MBA 8520

  39. Lessons from Cases • Build internal capabilities • AHS, AA, GEIS • Penetrate quickly and leverage community • RealNetworks, Yahoo, Intuit • Note “Life event” internet portal strategies • Exploit value of information • reusable • time-valued • customizable • create new or enhance old products MBA 8520

  40. Lessons from Internet Securities • Evolving Information Arbitrage Strategy • Information Broker • Content Specialist • E-Market Facilitator MBA 8520

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