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12 Truths of Successful Businesses: TP’s 30-Year Perspective on Innovation and Execution

Explore the twelve essential truths derived from TP's unique three-decade perspective on thriving businesses. This insightful overview delves into the importance of embracing quirky talent, challenging traditions, and fostering a culture of passionate execution. Learn why successful companies shun mediocrity, prioritize speed, and embrace a meritocratic approach. Discover the value of leading customers and redefining industry norms while respecting the power of branding. These principles are designed to inspire leaders to break free from the constraints of conventional wisdom.

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12 Truths of Successful Businesses: TP’s 30-Year Perspective on Innovation and Execution

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  1. Successful Businesses’ Dozen Truths: TP’s 30-Year Perspective1. Insanely Great & Quirky Talent.2. Disrespect for Tradition.3. Totally Passionate (to the Point of Irrationality) Belief in What We Are Here to Do.4. Utter Disbelief at the Bullshit that Marks “Normal Industry Behavior.”5. A Maniacal Bias for Execution … and Utter Contempt for Those Who Don’t “Get It.”6. Speed Demons.7. Up or Out. (Meritocracy Is Thy Name. Sycophancy Is Thy Scourge.)8. Passionate Hatred of Bureaucracy.9. Willingness to Lead the Customer … and Take the Heat Associated Therewith. (Mantra: Satan Invented Focus Groups to Derail True Believers.)10. “Reward Excellent Failures. Punish Mediocre Successes.” 11. Courage to Stand Alone on One’s Record of Accomplishment Against All the Forces of Conventional Wisdom.12. A Crystal Clear Understanding of Brand Power.

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