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Why You Should Never Apply for a Job Again

Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint Wednesday, September 29, 2010 – 9 :00 AM to 10:30 AM EST. The Battlefield has changed forever. Let Yourself be heard. It is now time to let yourself go and be heard

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Why You Should Never Apply for a Job Again

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  1. Why You Should Never Apply for a Job Again Developing a Personal Brand Strategy and Digital Footprint Wednesday, September 29, 2010 – 9 :00 AM to 10:30 AM EST

  2. The Battlefield has changed forever

  3. Let Yourself be heard • It is now time to let yourself go and be heard • Defining yourself is first understanding who you are • Are you a person of: • Empowerment • Education • Belief • Ambition/Drive • Persistence • Risk

  4. Define Who You Are at a professional level • What are your most proficient soft skills? • What are your most proficient technical skills? • What type of culture do you feel is the most ideal setting? • Are you a leader or individual contributor? • Do you prefer a team environment or autonomous role? • Do you prefer a risky or conservative culture? • Do you value training and development?

  5. Development of Goals and Objectives • Develop a list of goals achieved both personally and professionally • Develop a list of future goals you would like to achieve • Now think forward….. • Do you have the capability to achieve your goals? • Do you have the tools and resources to find your way to successful completion? • What obstacles may stand in your way?

  6. Professional challenges we all face • Mergers & Acquisitions • Global Recession • Outsourcing • Cost cutting initiatives • Higher Stock Risk/Lower Interest rates • Higher cost of education • Uncertainty of social security • Growing competition for technology skills

  7. Develop a personal marketing plan

  8. What is in my marketing plan? • Target the industries, culture, company size and location you want to situate yourself • Choose four to six companies you feel are the best fit • Focus on stability, revenue growth, potential for an M&A, personal development • Develop a timeline for implementation • Develop your personal brand – How am I selling myself (Resume, blog, publications, network/community participation • Align yourself with professional communities that will align you with the right relationships • Launch!

  9. Is my resume up to snuff?

  10. A Strong resume is about balance

  11. Resumes – Tips and Tidbits • Grab the reader immediately • Stay away from generic summary or objectives • Be very detailed with results and numbers • Focus on specific technical skills including versions • Stay consistent with type and font • Stay consistent with the length of each job summary • Use strong words (Led, Implemented) and try to avoid sideline player terminology (supported, helped, assisted) • Be arrogant but remain tactful and professional. Be proud of your accomplishments and professional success

  12. Be Prepared….Get an Edge on your Digital Footprint

  13. Tools for Success

  14. Google Profile – Your Virtual Business Card

  15. LinkedIn, Linkedin, Linkedin…Keep it fresh. Keep it real • Take advantage of the applications • Get involved • Maximize your outreach (Group membership • Keep it fresh and up to date

  16. HCI – Human Capital Institute

  17. Start a Blog – Share your knowledge with the world – Engagement is the new media

  18. Google Products – They are your friend

  19. Google Sites – Develop a URL Resume Page

  20. Custom Searches – Find what you are looking for right at your fingertips

  21. Twitter – The King of Micro-Blogging • How do I use micro-blogging for my job search? • How many profiles should I have? • How do I track information that is important? • Is this a complete waste of time?

  22. Is my content reaching the right population? – Try Tweet Reach

  23. Is Your Resume on Twitter? TwitRes can help

  24. Pluggio.com – Social Media Consolidation and Scheduling Dream! (Free Trial Available)

  25. Aggregator sites to track my networks – Try Plaxo

  26. Facebook – The age old dilemma between my professional and social life? What is appropriate?

  27. Social Diligence – 30 Day Free Trial

  28. Pipl.com

  29. 123People.com

  30. Tracking my traffic – Now cyber stalking is getting fun

  31. Going Up! – New Metrics Tool (More Chart/Graph Friendly

  32. Life’s Lesson ! • In the end, the key is to look inside yourself and accept that your success is based on all of the elements that guides your life decisions • Yourself • Friends • Family • Career • Beliefs • Morals • Cultural • Foundation of life • The combination of all these resources will be your guiding force leading you in the path of success

  33. Contact Information • Mark A. Leon • Talent Acquisition Specialist/Social Media Consultant • http://www.recruiterpoet.wordpress.com • Email: mark.leon@hewitt.com • Phone: 612.812.5226 • Profile: www.google.com/profiles/markalex222

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